BMW Re-Writes History in Anticipation of the 2 Series

BMW 2002 Tii

The 2002 is now the 02 Series. Or at least that ‘s what BMW is now calling it ahead of the launch of the 2014 2 Series coupe. In our mind BMW has built up more than enough credibility over the years to leverage the 2002 as a marketing tool. And clearly that ‘s what happening here as BMW drags out the classic car in an effort to prepare us all for another small two door sedan with a 2 in the name (along with maybe teasing a few details).

Regardless it ‘s a great recap on the car that started the sports sedan craze and well worth a click.

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