BMW Motorrad continues to enjoy a successful 2013, with April sales not just up, but totaling the best sales month in the division ‘s 90 year history. BMW is reaping the rewards of a diverse lineup, competitive pricing and technological leadership — particularly in Latin America, Asia and Russian markets. Yet overall, Germany remains BMW ‘s largest motorcycle buying market. Sales leaders include the all-new R 1200 GS and the venerable HP4 variant of the S 1000 RR.

This kind of sales success is especially noteworthy given the motorcycle market at large. Suzuki, for example, saw a -41% sales drop in the US for Q1 2012 (according to DealerNews).

Official Release: In April BMW Motorrad sold 11.5% more vehicles than in the equivalent month last year. 14,587 units (previous year: 13,088 units) were supplied to customers worldwide last month. As of April, vehicle supplies total 39,319 motorcycles and maxi scooters (previous year: 37,461 units / + 5.0 %).

Heiner Faust, Vice President Sales and Marketing BMW Motorrad : “Five per cent growth as compared to the first four months of the previous year is certainly satisfying as far as we are concerned. It was April in particular that got us off to such a good start in 2013, having been the best month for sales in the entire history of BMW Motorrad. Like last year, the motorcycle markets are currently very varied. Development of the major markets Italy and Spain has been very weak due to economic conditions. However, we have been able to make up for this negative development with excellent sales in the USA, Brazil, other Latin American markets, Asia and Russia. Germany remains the single most important market by a wide margin. The model change to the new BMW R 1200 GS was the driving force behind this positive development. Response to the new machine has been very satisfying in all our core markets. 10,883 motorcycles were sold in the first four months alone. However, other models are very much in demand, too. For example the BMW HP4 – our new supersports bike – surpassed our expectations with over 1,300 units sold in 2013. ”

Source: BMW