Big month for BMW as it gears up for its now annual show-down with Mercedes in the US sales race. Notes of interest: The 1 Series is up a staggering 60% this month over last year. Also showing well are the 3 Series and Z4. Interestingly the X1 (classified not as a light truck mind you) is outselling the X3 and isn’t far off the X5. Interesting considering that BMWNA had thought about not bringing it to the US market. Not surprising to us. In our recent time with the crossover we were blown away by the value prop and overall performance.
Now, onto the numbers…
Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported July sales of 29,993 vehicles, an increase of 10.5 percent from the 27,152 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 9.2 percent on sales of 202,780 in the first seven months of 2013 compared to 185,715 in the same period in 2012.
“July is a pivotal month, setting the trend for the second half of the year and the numbers show the trend is with us” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “We have a strong line-up of new vehicles to launch in the months ahead led by the all-new X5, which started production today, and the beautiful BMW 4 Series Coupe which arrives in the fall.”
BMW Brand Sales
Sales of BMW brand vehicles increased 12.9 percent in July for a total of 24,043 compared to 21,297 vehicles sold in July, 2012. Year-to-date, the BMW brand is up 11.3 percent on sales of 164,474 compared to 147,801 sold in the first seven months of 2012.
In July, best performing vehicles included the 1 Series, up 60.7 percent to 609 units; the 3 Series, up 29.2 percent to 9,890 units; the Z4 Roadster, up 25.4 percent to 217 units and the X5 SAV, up 17.1 percent to 2,674 units.
BMW Pre-Owned Vehicles
In July, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 18.5 percent to 14,994 vehicles compared to the 12,658 vehicles sold in July, 2012. January through July, BMW used vehicle sales are up 7.0 percent on volume of 101,553 compared to 94,940 in the same period of 2012.
MINI Brand Sales – best July ever
MINI USA reported the best July ever with sales of 5,950 automobiles, an increase of 1.6 percent from the 5,855 sold in the same month a year ago. Year-to-date, MINI sales in the U.S. are up 1.0 percent on volume of 38,306 compared to 37,914 in the first seven months of 2012.
“We like to say the world is becoming more MINI and the record sales figures for July and year-to-date prove that interest in the premium small car segment continues to grow and that people can think small”, said Jim McDowell, Vice President, MINI USA. “We are especially pleased with the sales performance of the MINI Countryman model that continues to bring new motorers to our growing MINI family.”
MINI Pre-Owned Vehicles – best month ever
In July, MINI used automobiles (including MINI NEXT certified pre-owned and pre-owned) reported the best month ever with sales of 1,974 automobiles, an increase of 28.9 percent from the 1,531 sold in July, 2012. January through July, MINI used vehicle sales are up 20.1 percent on volume of 12,298 compared to 10,241 in the same period of 2012.