BMW USA Motorrad Sales +31.1% for July 2013

Yet another month of stellar sales growth for BMW Motorcycles in the USA in July. Overall sales were up +31.1% over a year ago, and year-to-date sales grew by +21.3% with 1,346 total units sold in July. For 2013 so far, BMW USA has sold nearly two thousand more motorcycles this year vs. last year. This in sharp contrast to the rest of the state-side motorcycle industry, which contracted by -5% overall. Established brands that lack BMW’s diverse lineup and advanced features continue to languish.

No surprise, the R 1200 GS continues to lead BMW motorcycle sales overall, with 201 units sold in July. Overall R-series sales grew by +47% over a year ago (506 total R-series units). K-series bikes were up +27% overall with sales of the K 1600 GT and GTL both pushing nearly +40% growth.

Stellar +47% growth of the R-series is handily eclipsed by the F-series sales, which were up a whopping +126% over last year. This growth was driven by updated F 800 GT and F 800 GS Adventure sales. Meanwhile customers are snapping up C 650 GT maxi-scooters faster than BMW can produce them.

Related Posts Plugin for WordPress, Blogger...