BMW Seeing Surprisingly Strong Early Demand for the i3

Automotive News is reporting that BMW is seeing early demand in Europe that may cause it to increase production dramatically. According to BMW, it already has 8,000 orders for the EV a month before it goes on sale. Compare this to the 10,000 total units it had expected to sell in Europe and it’s pretty obvious that BMW has a hit on its hands even before the car has made it into showrooms.

Based on our time with the i3 we had wonder how it wouldn’t be a massive hit for the brand. Full of technology, character (if not beauty) and surprising performance, the i3 could also be a surprise hit for US dealers as well.

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  • Nick Dawson

    This is very good news, especially in view of the reported development cost amounting to a cool US$3.5 billion!

    • BimmerFile_Michael

      The big caveat to that development cost is that they are licensing some of the technology and it will be used across the lineup of BMW models moving forward so it was money that was well spent. According to board members- even if the i cars do not take off, they have such a huge lead in the tech department now the competition will need to spend more to get caught up in a short period of time.

  • BimmerFile_Michael

    I have one in the order bank….