Official Release: Two tradition-steeped brands, two success stories, a single passion: BMW Motorrad and British luxury clothing company Belstaff stand for premium quality, ergonomic forms and distinctive design. Since the 1920s – the decade that saw the emergence of BMW Motorrad and Belstaff – both brands have been considered style-setting. The vibrant heritage of the BMW Motorrad brand is reflected in its anniversary model, the BMW R nineT. A purist roadster, it embraces stand-out iconic elements from 90 years of BMW Motorrad history. The roots of the luxury British fashion label, established in 1924, lie in adrenaline, craftsmanship and speed. Common origins and the passionate pursuit of perfection have now brought the two brands together. BMW Motorrad and Belstaff are presenting the fruits of their first collaboration: a special collection of jackets to go with the premium BMW R nineT anniversary model.
Dynamic fit, high-grade materials.
The line-up of select “Pure Motorcycle” jackets from Belstaff’s spring/summer 2014 collection reflect the “mindset” of the BMW R nineT and forge a perfect symbiosis of tradition and innovation. Legendary cuts drawn from several eras of motorcycle fashion have been given a fresh take. The special collection comprises eight jackets – two for women and six for men. They are close-fitting and dynamic, in the mould of biking gear, and range from short, feminine blouson-style jackets with vertical pockets to waisted long jackets with patch flap pockets. Depending on the model, the material is either leather or hand-waxed cotton. Not only do the subtle sheen and stylish cut exude premium quality, their functionality is equally compelling: wax cotton is breathable and offers freedom of movement while being extremely durable, waterproof and windproof. Leather, on the other hand, boasts very high abrasion resistance, offers safety and wear comfort, and is robust and weatherproof. This special collection is identified by a high-quality aluminium plaque on the inside of the jacket bearing the BMW emblem in vintage look.
Prices range from 450 to 1,100 euros. The items will be on sale from March 2014 in time for the start of the season and available exclusively from select BMW dealerships and subsidiaries.