Having already topped the 100,000 annual units sold mark for the first time in October of this year, BMW’s Motorrad devision is finishing 2013 with more sales records. In fact, by the end of November BMW had sold more two-wheelers than in all of 2012. Sales for November itself were up +8.8%. BMW is also saying that early demand for brand new machines such as the R NineT and S 1000 R is already strong.
BMW motorcycle fans can look forward to new models this spring, including the R 1200 RT and the R 1200 GS Adventure. For the super touring set, the K 1600 GTL Exclusive will also become available. As per usual, sales are led by BMW’s enduro flagship, the R 1200 GS, which sold more than 25,000 units this year alone. An updated water-cooled version, the new GS is finding both critical and owner acclaim already.
Of the spring releases, however, none is more interesting than the 100% C Evolution. The first such vehicle from a major manufacturer, the C Evolution will test the waters as to whether or not an electric maxi-scooter can find sales success and market adoption. Will it be the pioneer for mainstream electric bike adoption, or will it be a signpost along the way to something else entirely. We’re about to find out.
Full, official sales details follow:
Official Release: BMW Motorrad sold 8.8% more vehicles in November than in the corresponding month of the previous year, thereby once again achieving an all-time November high. 7,342 vehicles (previous year: 6,749 units) were supplied to customers worldwide. As of November, vehicle supplies total 108,872 motorcycles and maxi scooters (previous year: 100,289 units). This puts BMW Motorrad ahead of its sales figure for the previous year by more than 2,500 vehicles, and there is still one month of the year remaining.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: “We have surpassed our sales figure for the previous year one month before the end of the year, supplying more than 108,000 vehicles to our customers worldwide. This excellent result has been made possible by healthy sales in the USA and Asia and – despite difficult market conditions – in the European markets, too.
The level of incoming orders in November was significantly higher than that of the previous year. New BMW Motorrad products presented by us a few weeks ago at the EICMA are already in popular demand. We have expanded our product portfolio with two new products in the roadster segment, the BMW R nineT and the S 1000 R. The successors to the volume models
R 1200 RT and R 1200 GS Adventure will also go on the market next spring. As does the new BMW K 1600 GTL Exclusive with six-cylinder power and highly impressive specification.
We also enter the market for single-track electromobility next year with the innovative maxi scooter BMW C evolution.
Demand for the water-cooled BMW R 1200 GS remains at a pleasingly high level. We have already sold over 25,000 of them to customers worldwide as of November.”