Big winner this month? the X1 and the X3. Unfortunately for the X5 the ramp-up continues and it was down over 25% for the month. The 3/4 series was also up but that ends the good news for the brand. The big loser? The Z4 down almost 42%. Full stats below.
Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 24,476 vehicles, a decrease of 4.4 percent from the 25,613 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is down 1.2 percent on sales of 45,272 in the first two months of 2014 compared to 45,808 in the same period in 2013.
“The ferocious February winter in much of the country no doubt increased the desire for BMW SAV’s, but in keeping others away from the showrooms it is also building up future demand,” said BMW of North America President and CEO, Ludwig Willisch. “The expanding range of BMW models, as seen during the Sochi Olympics, especially the new 4 Series Convertible and Gran Coupe, the new 2 Series, and the soon to arrive all-electric BMW i3, are among the good reasons to look forward to Spring.”
BMW Brand Sales
Sales of BMW brand vehicles increased 3.3 percent in February for a total of 22,017 compared to 21,311 vehicles sold in February, 2013. Year-to-date, the BMW brand is up 6.5 percent on sales of 40,270 compared to 37,824 sold in the first two months of 2013.
In February, best performing vehicles included the BMW X1, up 57.2 percent to 2,329 vehicles, and the BMW X3, up 51.8 percent to 3,301 vehicles.
BMW Pre-Owned Vehicles
In February, sales of BMW used vehicles (including certified pre-owned and pre-owned) increased 10.4 percent to 14,956 vehicles compared to the 13,544 vehicles sold in February, 2013. Year-to-date, the BMW brand is up 8.3 percent on sales of 29,099 compared to 26,866 sold in the first two months of 2013.