BMW’s motorcycle division continues to buck overall industry stagnation, posting a record July for 2014 around the world. Sales were up overall 8.5%, with key growth in all of BMW’s major markets. As always, the R 1200 GS and Adventure models were the top sellers, but demand for new models such as the C-Series maxi scooters and the R NineT continues to be strong.
Official Release: With 11,661 vehicles sold, BMW Motorrad posted its best ever July result in July 2014. As compared to the record month of the previous year (11,241 units), 3.7% more motorcycles and maxi scooters were supplied to customers. As of July, worldwide sales likewise reached a new all-time high at 82,639 units sold, an increase of 8.5% (previous year: 76,128 units).
Heiner Faust, BMW Motorrad Head of Sales and Marketing: “We once again achieved a new all-time retail high in July. With growth of 8.5% as per July we are also on course for a new all-time annual record for the year as a whole. Based on the first seven months of the year, sales are developing positively worldwide.”
Germany continues to be the strongest single BMW Motorrad market with 14,016 vehicles sold (previous year: 13,658 units) and a share of 17% in the total sales volume. The second largest market is the USA with sales of 10,158 vehicles (previous year: 9,402 units) and a 12.3% volume share. These are followed in third and fourth positions by the European markets of Italy and France with 8,470 and 7,601 motorcycles and maxi scooters sold respectively.
“The success of the first seven months is based on the ongoing healthy demand for our motorcycles and maxi scooters and shows just how popular our current model range is among customers”, says Heiner Faust.
The ranking of the best-loved BMW motorcycles still has the travel enduro bike R 1200 GS at the top, along with its sibling model the R 1200 GS Adventure. The other enduro and boxer models and the new models of the current motorcycle season are also in high demand.