In 2013 BMW celebrated its 90th year of motorcycle production, and along with it a record sales year. For 2014, BMW has been once again breaking sales records month after month, with year-to-date sales never dropping below 2013 levels. As of the end of November 2014, BMW has already outsold its entire sales performance in 2013, a remarkable result in an otherwise anemic motorcycle market. Sales for November itself were up just shy of +1%.
Official Release: As of November, BMW Motorrad has sold +7.0% more vehicles than in the equivalent period of the previous year. A total of 116,463 motorcycles and maxi-scooters were supplied to customers worldwide (108,872 units in 2013). As of November 2014, this already puts sales above the record figure achieved in 2013 overall, which was 115,215. In November, BMW Motorrad sold 7,411 units as compared to 7,342 units in 2013. This is an increase of +0.9% as compared to an already strong showing in November 2013.
Heiner Faust, BMW Motorrad Head of Sales and Marketing: “One month before the end of the year we have supplied 116,463 vehicles to our customers, thereby already surpassing last year’s record sales figure. This excellent retail result is mainly due to solid growth in the European markets, Asia and the USA. The sales figure for Germany, our largest individual market, is just above last year’s high level.” Demand continues to be strong for our R series models launched in 2014 with the new air/liquid-cooled boxer engine, as well as for the purist boxer roadster BMW R nineT and the sporty 4-cylinder roadster BMW S 1000 R.
As Heiner Faust adds: “Clearly we are appealing very effectively to our customers with all our new models. Our shooting star is the R nine T, which has made it from zero to fourth place on our bestseller list as of November. Meanwhile, our new supersports bike for model year 2015 – the S1000RR – has received outstanding reviews in the motorcycle press. We are very much looking forward to seeing the first comparative tests among current competitors. We are also getting very positive market signals for our other four new motorshow presentations, the R1200R roadster, the sports touring bike R1200RS and the S1000XR in the new Adventure-Sport segment, as well as the mid-range model F800R. So as the year draws to a close we are not only looking at a new sales record but also excellent prospects for further growth in 2015.”