Back in 2012, Twitter co-founders Ev Williams and Biz Stone launched a blog-publishing platform called Medium. While most of the early posts where about technology, the site quickly evolved to include high-quality professional and non-professionals contributions on a variety of topics.
Earlier this year, BMW USA was the latest in a series of brands to join the service. In collaboration with Medium’s design hub, re:form, our favorite automobile manufacturer describes how its design process works, and “brings an unrivaled insider’s look at the evolution of BMW’s iconic driving machines” through a numbers of essays and interviews.
BMW USA and Medium have produced five posts so far, all equally fascinating. Because of my interest in design, my favorite article is The Typography of Speed, but I highly recommend reading them all. Well done, BMW USA.