Official Release: BMW will once again be returning to Las Vegas for the 2015 Consumer Electronics Show at the Las Vegas Convention Center (3150 Paradise Road, Las Vegas, NV) to showcase innovations including Highly & Fully Automated Driving, driver interface advancements and new lighting technologies. BMW will have a presence at the South Plaza, located outside the Las Vegas Convention Center’s South Hall, where BMW experts and representatives will be available for interview on Tuesday, January 6 through Friday, January 9, during show hours.

BMW will be demonstrating highly automated driving at the South Plaza through the use of an R&D integration with wearables that allows a driver to call their all-electric BMW i3 and request to be picked up by using voice command on a specially-designed Smartwatch. The vehicle will then drive on its own to collect the driver.

BMW experts will also be onsite at the South Plaza to discuss research projects focused on 360-degree collision avoidance and fully automated Remote Valet Parking Assistant. Through 360-degree collision avoidance, four advanced laser scanners on a BMW i3 research vehicle record the environment and identify impediments, such as columns in a parking lot. In order to prevent the threat of collision, the system brakes automatically if the vehicle is approaching an obstructing object too quickly. The fully automated Remote Valet Parking Assistant could be used to independently, without a driver, steer a BMW i3 research vehicle through multiple levels of a garage to find a parking spot, while the driver who has already exited the car can head out to a meeting. 360-degree collision avoidance and fully automated Remote Valet Parking Assistant Press Release.

As the pioneer of a driver interface featuring a single controller and screen, paving the way for the next phase of interior control concepts, BMW will show what there is to come with a display on the Interface of the Future at CES 2015.

Several areas of the BMW exhibit will demonstrate advancements in Electric Vehicle Charging Solutions.

A leader in urban mobility solutions, BMW will be showing Connected Mobility with multiple stations designed to show how easy it is to connect to your vehicle and improve convenience in travel, starting at home on your couch through your smart TV or on-the-go through your Smartwatch.

BMW will also have an exhibit presenting the innovative, holistic portfolio of BMW i Mobility Services that help make life easier.

In advance of the expected Spring 2015 launch of the ConnectedDrive Store, an interactive display at the South Plaza will demonstrate how customers in the U.S. will be able to use an all-new ConnectedDrive Store while inside their vehicle to purchase select ConnectedDrive services. BMW is the first auto manufacturer to offer this convenience through the car in addition to sales channels at a dealership or via its BMW Assist™ call center. U.S. ConnectedDrive Store Press Release.

Test drives of the M235i, M3, M4 Coupe and all-electric BMW i3 will be available on a first come, first served basis at the South Plaza during show hours January 6-9. A valid Driver’s License is required.

BMW Laserlight becomes intelligent thanks to connectivity.

The Laserlight technology that made its production car debut in the BMW i8 sets benchmarks in terms of range and intensity. At up to 600 metres, the range of BMW laser lighting is more than twice that of conventional headlights. At the CES, BMW Laserlight now displays its credentials asan intelligent lighting system thanks to being linked up to cameras, sensors and driver assistance systems, opening up the prospect of numerous new functions in the future.

OLED technology for the rear lights opens up new possibilities.

BMW already presented tail lights featuring OLED technology with its BMW Vision Future Luxury concept unveiled in 2014. By contrast with LEDs, which are a point light source, OLEDs (organic light-emitting diodes) generate a uniform light across their entire surface. The elements are very thin at just 1.4 millimetres in thickness. This allows individual modules to be activated separately and opens up new possibilities for the design of rear lights. In presenting its BMW Organic Light with OLED technology in Las Vegas, BMW reveals an impressive glimpse of the potential offered by this innovative technology.

Visit us at South Plaza in the CES show grounds: BMW Area, Silver Lot #3, Las Vegas Convention Center, 3950 S. Paradise Road, LasVegas, NV.