BMW USA Sales Set a New Record in 2014

With the 3/4 Series and the X5 tearing up the sales charts, BMW has just recorded it’s best ever year of sales. We should know shortly if it was enough to eclipse Mercedes in overall US Luxury sales.

US_sales

Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported December sales of 48,141 vehicles, an increase of 9.5% percent from the 43,981 vehicles sold in the same month a year ago. At year end, the BMW Group (BMW and MINI combined) is up 5.3 percent on sales of 395,850 compared to 375,782 in 2013, a new record for the BMW Group U.S.

“The record result in 2014 for BMW proves that solid growth is still possible when you have the right products that provide good value for the customer,” said Ludwig Willisch, President and CEO, BMW of North America. “The increases across the BMW line make us optimistic about what’s possible in 2015. I am also very glad to see that MINI set a new sales record in December and I have no doubt MINI will have a great year now that the new models are becoming available.”

For additional perspective from Ludwig Willisch on the 2014 sales year and the outlook for 2015 click here.

BMW Brand Sales

Sales of BMW brand vehicles in December totaled 41,526 compared to 37,389 vehicles sold in December, 2013. For the year, the BMW brand is up 9.8 percent in 2014 on sales of 339,738 compared to 309,280 sold in 2013. The new total smashes the previous sales record set in 2013 (309,280).

In December, best performing vehicles included the 3 and 4 Series, up 16.3 percent to 19,464 units. In the SAV category, the popular X5 was up 18.1 percent for the year to 47,031 units.

BMW Pre-Owned Vehicles – best year

In December, sales of BMW used vehicles (including certified pre-owned and pre-owned) decreased 8.6 percent to 17,122 vehicles compared to the 18,743 vehicles sold in December, 2013. For the whole of 2014, BMW used vehicle sales set a new record, up 8.1 percent on volume of 196,930 compared to 182,219 in the same period of 2014.

Related Posts Plugin for WordPress, Blogger...
  • For some context, Dec 14 was a HUGE month for many car manufacturers. And 2014 was a growth year. FIAT/Chrysler was up huge on year on year sales, up 20% for December, and over 16% for all of 2014.

    BMWs numbers are good, falling to the higher end of the year total sales number growth. But looking below the surface, it’s telling that 6 of the BMW offerings had large annual sales decreases.

    Despite all the positive spin, it looks like the 3/4 and 5 series sedans, and the X3 and X5 are what fuels the growth of the brand. They are carrying all the other versions on their backs….