“Part Of”, A Dive Into BMW’s Cultural Effort

Can a manufacturer design proper cars without taste and culture? The answer is probably no. To that extent, BMW has been involved in a variety of cultural operations for more than 40 years. Most of you know about these initiatives through BMW Art Cars, but the brand also sponsors the art, music, architecture, and design. The Group has also received a number of prizes rewarding its contribution to these field. As new and more customers join the BMW fold, “Part Of” introduces them to BMW Group’s international cultural effort. Take the time to go through the document, it’s quite an interesting read.

Official Release: Munich. The booklet “PART OF” introduces BMW Group’s international cultural cooperations throughout more than a hundred pages. Brief paragraphs and statements in combination with thrilling images provide key facts about various partnerships, series of events and awards in the fields of contemporary and modern art, classical music and jazz, architecture and design.

For over 40 years, promoting cultural initiatives has been an integral part of the BMW Group’s activities. A hundred of global initiatives are testament to its commitment to social corporate responsibility in the area of culture. The booklet provides an overview of the lasting and sustainable partnerships granting all institutions involved full artistic freedom. Maximilian Schöberl, Senior Vice President, Corporate and Governmental Affairs, said, “International cultural commitment has been an integral part of our corporate culture for more than forty years. The partnerships we build strengthen intercultural dialogue and create platforms for multidisciplinary exchange. Cultural commitment is part of the BMW Group.”

The agency Stofer und Hartjen, Munich, Germany, was in charge of designing the booklet published in both German and English. As a result of using recycled paper and other eco-friendly materials in the printing process, the booklet was awarded the certificates “NatureOffice” and “Blauer Engel”.

For the online version in English please visit: www.bmwgroup.com/culture/overview

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