Introducing a new idea to consumers is hard. Ask BMWNA about the i3 sales for the first few months. But persistence can pay off. And good marketing goes a long long way. The latter is exactly what BMWNA is launching this week with it’s first Superbowl commercial in years.
Will it resonate with viewers? Or more importantly will it properly introduce America to BMW’s radical electric i3? It’s got the basic ingredients. Humor and cultural references help. As does beauty shots and subtle references to product attributes.