Seasoned BimmerFile readers know that BMW is on a perpetual race to the top mostly against Audi and Mercedes rivals. With sales numbers for March released today, it appears that our favorite car company grabbed once again the first spot of the U.S. luxury car market. This month’s performance is primarily driven – no pun intended – by sales of the 2 series, 3/4 series, and 5 series. More details after the break.
Official Release: Sales of BMW brand vehicles increased 6.9% in March for a total of 34,310 compared to 32,107 vehicles sold in March, 2014.
“We are seeing a growing confidence and optimism among consumers across the country and for BMW the result is record sales in the first quarter of this year,” said Ludwig Willisch, President and CEO, BMW of North America. “The record first quarter is especially satisfying as BMW of North America is celebrating its 40th Anniversary at the New York Auto Show this week and we are looking forward to the months ahead.”
To see and hear more of Ludwig Willisch’s perspective on the March sales, click here.
In March, notable vehicles sales included the BMW 3/4 series which increased sales 46.6% to 14,835 vehicles and the BMW 2 series increased 124.2% to 1,249 vehicles