Unlike its sister company MINI, BMW USA sales are up 2.1% in July 2015 compared to the same month last year. This performance appears to be mainly driven (no pun intended) by sales of the 2 series, along with a strong performance from the line of SUVs (except the X6). The 7-series is also making a nice comeback, but the 5-series keeps diving. A new version of the iconic sedan can’t come soon enough.
One thing that has been left out of BMW ‘s press release is the staggering performance of the i3. While the innovative vehicle has not met BMW’s sales expectations, it is doing really well this month (+158% at 953 units) as opposed to July 2014. Granted last year’s figures where quite low, it is now the top performing BMW in the US.
**Official Release:** Sales of BMW brand vehicles increased 2.1 percent in July for a total of 26,970 compared to 26,409 vehicles sold in July, 2014.
“July kept the momentum going that we’ve seen throughout the year, producing another strong result for BMW and clearly showing the trend toward our luxury Sports Activity Vehicles”, said Ludwig Willisch, President and CEO, BMW of North America. “Now we’re looking forward to the new model introductions of the months ahead including the new 7 Series, the new X1, and the refreshed 3 Series.”
In July, notable vehicle sales included the BMW 2 Series which increased 61.1 percent to 1,028 vehicles, the BMW X3 which increased 49.5 percent to 2,340 vehicles and the BMW X5 which increased 123.6 percent to 6,011 vehicles.