The time is set. And so are the digital experiences. BMWUSA will debut the new M2 on Periscope at 6pm tonight (EST). We’ve also uncovered a second digital medium that BMW will use – Instagram. It’s embedded in the Periscope preview and can be found by searching for user “72TO16”
Of course the best place to view the new M2 and read our initial take of the car will be BimmerFile.
From BMWUSA: #witnessM – FROM THE MOST POWERFUL LETTER IN THE WORLD
As the automotive world spirals around the rumor mill, we’ve been working on something exciting to put those rumors to rest. Something special for a very special car. A first-of-its-kind live reveal created to satisfy the tire smoked dreams of our most ardent fans, and shared with you.
There will be apexes hit, tires punished, revs pushed to the stratosphere, and a few extra surprises to reward the curious. Follow @BMWUSA on Periscope for an exclusive event you won’t want to miss.