Debut: The Chinese Only 1 Series Sedan

Thank you BMW. The sports sedan is sacred. And the rear wheel drive nature of BMW’s sports sedan are hallmark to the brand. And today BMW signalled to us that they get it. And to that end the newly developed UKL based front wheel drive 1 Series sedan will officially be a China only vehicle. For now.

Official release: Beijing. The BMW Group and BMW Brilliance Automotive Ltd. (BBA) will further explore the premium compact segment in China with the BMW 1 Series Sedan – the first compact sports sedan under the BMW brand. This makes BBA’s product range in the compact class even more comprehensive with premium entry-level cars covering segments of the Active Tourer, Sports Activity Vehicle, and Sports Sedan, attracting new customer groups to become premium car owners. The premium compact car segment is the fastest growing segment worldwide and in China.

The BMW 1 Series Sedan is the most sporty and emotional sedan in segment. It is an exclusive model tailored and aligned to the needs of Chinese customers, solely produced and specifically sold in China. The development and testing of the new car was taken place in the BMW headquarters with the involvement of Chinese engineers. The new car also performed intensive road tests in respect to different circumstances of road conditions and climate situations on different terrains in China. With the BMW 1 Series Sedan, BMW engineers have made a lot of specific fine-tuning and improvements according to the Chinese customers’ habits and vehicle-use environment.

The BMW 1 Series Sedan is originated from the concept car BMW Concept Compact Sedan, which made its world premiere at Guangzhou Motor Show 2015. As a model ready for production, the BMW 1 Series Sedan maintains design elements of the concept car, including BMW’s typical body proportion. The BMW 1 Series Sedan is instantly recognisable as a BMW. It has a concise BMW face with double kidney grille as well as LED double round headlamps and brand emblem in a very present, sporty and modern interpretation. The characteristic BMW design language is also shown in the sporty, emotional and modern-looking silhouette with Hofmeister kink.

The BMW 1 Series Sedan is the latest proof of BMW Group’s strength in innovation and is superior in terms of connectivity. Its comprehensive BMW ConnectedDrive technologies provide all customers unparalleled convenience, rich infotainment, and significantly enhanced safety. The latest powerful and technology-leading engines with hi-tech electronic technology from BMW are produced at the new local engine plant in Shenyang and guarantee unparalleled driving pleasure.

After the successful launch of the BMW X1 and the BMW 2 Series Active Tourer, the BMW 1 Series Sedan is added to the model range, which now comprises five locally-produced BMW model series in China. With that BMW offers even more attractive entry-level models for its customers. This will further help to expand the company’s product substance and competitive advantage.

Related Posts Plugin for WordPress, Blogger...
  • Nick Dawson

    The key words here are, “For now”.

  • Herr26

    Yes it is an exclusive for China for now. But it is certainly being considered for other global markets. It will also be a trailblazer in regards to the first product from a premium manufacturer exclusively for a market that is not an existing variant of a global variant such as the 3er and 5er Li models. There will be a large launch event of the new car shortly in introducing the car to the Chinese market before going on sale in the last quarter of the year. It is expected to be popular with younger customers who would like a BMW but cannot reach financially or indeed resort to pre-owned. It is also in a growth segment what with the C Segment outpacing other declining segments in the Chinese market. There will be a full compliment of models from the entry 114 eventually to a range flagship M135i xDrive. The PHEV iPerformance model shared with the 225e,MINI Countryman E and X125e will also be offered. The M135i xDrive will share the engine with the M Performance models of the X1 and X2 models. Its another edition to the China built models available such as the BMW 3er and 5er Li and the new X1Li which will be joined by an all new X3Li. You can be rest assured our competitors are paying attention in regards to the F52 with already a next generation of A-Klasse having an exclusive China manufactured sedan version.

    Although slightly favoured by key global markets. Will be a 2er Gran Coupe based on the next generation of Coupe and Cabrio models. But retaining RWD under a modified,existing platform to cut costs and make production reality sooner than later. Still to be manufactured in Leipzig where the RWD and FWD 2er share the same production line. The CLAR architecture is deemed to expensive to shrink and will therefore begin from the 3er upwards. The retaining of RWD is due to the feedback on the current F22 and of course the acceptance of the new M2 as these owners know exactly where the wheels are driven from.