More Bad News in BMWNA’s October Sales Numbers

BMW NA October year-on-year sales again to 24,017 units delivered, a drop of 18.4%. Industry wide sales were down slightly as well, dropping 4.9% overall (this number will change a bit, most likely downward. Ford had a fire in it’s corporate headquarters Monday, and won’t report until later this week.) The only numerically significant growth in sedans came from the new 7-series. October sales grew 515 units to a monthly total of 1,133 deliveries. 2-series sales dropped almost 20% to just over 1,000 deliveries. The 7 and 2 are the only cars that are showing year-to-date sales growth.

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Other good news for BMW is that the X1 and X3 October sales grew significantly. Oddly, X4 and X5 numbers were both down when SUV/CUV sales have driven most of the good news for US light vehicle deliveries (the hottest segment is light trucks). Pre-owned BMW sales set October records, up almost 40%! But even including these deliveries, total monthly sales are still down over the previous year.

Industry-wide, the post-recession sales party seems to be over. Unless sales really take off in the last two months of the year, total light vehicle deliveries will be less than 2015, despite the fact that incentive spending has risen.

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Looking at Matt’s Luxury Index, the news continues to be bad for BMW. The monthly sales drop is about three times the MLI average. The only worse performance was from Land Rover. Maybe the Jaguar F-Pace is stealing more Land Rover sales than anything else.

Official News: Woodcliff Lake, NJ – November 1, 2016… Sales of BMW brand vehicles decreased 18.4 percent in October for a total of 24,017 compared to 29,439 vehicles sold in October, 2015.  Year-to-date, the BMW brand is down 9.0 percent in the U.S. on sales of 254,150 vehicles compared to 279,395 sold in the first ten months of 2015.

Notable vehicle sales in October include the BMW 7 Series which increased to 1,133 cars, the BMW X1 which increased to 2,710 vehicles, and the BMW X3 which increased to 3,680 vehicles.

“The volatility of the U.S. market is more clearly evident as the pace of sales continues slowing from the peak of 2015,” said Ludwig Willisch, President and CEO, BMW of North America. “At the same time, BMW Sports Activity Vehicles – X1 to X6 – have set a new record, more than 100,000 sold year to date, accounting for 47% of our October sales, with room for more growth as demand for these popular models continues to increase.”

BMW Group Sales In total, the BMW Group in the U.S. (BMW and MINI combined) reported October sales of 27,971 vehicles, a decrease of 16.6 percent from the 33,526 vehicles sold in the same month a year ago.  Year-to-date, BMW Group sales are down 9.6 percent on sales of 297,015 vehicles in the first ten months of 2016 compared to 328,456 in the same period in 2015.

BMW Pre-Owned Vehicles

  • October 2016 sales of BMW Certified Pre-Owned set an October record with 11,310 vehicles, an increase of 18.2 percent from October 2015.
  • Total BMW Pre-Owned sales also set an October record with 21,811 vehicles, an increase of 39.7 percent from October 2015.
  • Total BMW Pre-Owned cars sold year-to-date were 190,546, a 23.8 percent increase from the first ten months of 2015.
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  • SockRolid

    Ultimate Driving Machine? Maybe. Ultimate selling machine? Negative.

    Maybe BMW’s over-expansion into niche-within-a-niche-within-a-niche is hurting sales. There is so much overlap between models that it’s verging on ridiculous. For example: does BMW really need the 3-Series and the 4-Series Gran Coupe and the 3-Series GT?

    Or maybe it’s the numbing-down of steering feel and the ultra-plush rides that are turning off customers. Or maybe it’s something about the corporate styling and image? Or maybe the Chevys and Fords of the world are catching up in quality for lower prices?

  • MT907

    2 SERIES IS NOT A SEDAN FYI