Let the Backlash Begin: BMW to Charge $80 a Year for CarPlay

For 2018 BMW is changing its CarPlay pricing from a one-time $300 option to a $80 a year subscription fee. While both approaches don’t sit well with us, the $80 a year subscription pricing is particularly egregious. BMW has gone on record in saying that it actually represents a slight reduction in cost for those who lease vehicles for three years. But for those who buy second-hand or keep their vehicles for many years, it clearly represents additional cost. Not substantial cost mind you, but enough to give owners a bad taste in their mouth for a brand that they should love.

Want it to change? Let your opinion be heard by calling, emailing, tweeting and direct messaging BMWUSA today.

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  • This is such horse shit. BMW wants to make money from a platform Apple is building and developing.

  • Dan Develop

    It’s not just BMW, all of Germany is circling the toilet