In a major blow to the 2019 Detroit Auto Show, BMW is following Mercedes and pulling out. This follows Ferrari, Porsche and others who have pulled their brands from what was for decades the most important motor show in the world.
That said BMW’s official statement leaves open possibility to return:
“BMW Group has decided to withdraw from the North American International Auto Show in Detroit. This decision was made as BMW Group is constantly examining our presence at trade-shows and other engagements, while, at the same time, also exploring alternative platforms and formats. The overall goal is to communicate our ideas and plans regarding future mobility in the best way and achieve the greatest possible visibility for our products, technologies and innovations.”
In the past the NAIAS has been an incredible showcase for global automotive brands. The lavish introductions and after hours events were stuff of legends. It’s a shame this part in automotive history might be fading.
Here’s a quick behind the scenes of the show over the past few years.