The final 2019 BMW sales numbers are in for BMW. Lets start with December where a total of 35,746 vehicles were sold, an increase of 4.0 percent over the 34,357 vehicles sold in December 2018. But the full picture is even better for the brand. For the full year 2019 BMW sales increased 4.4 percent on total sales of 324,826, compared to the 311,014 vehicles sold in 2018.
New models helped tremendously in 2019. The company’s ongoing product offensive, and the increased availability of its U.S.-built Sports Activity Vehicles, including the best-selling X3 and X5 and first-ever X7 were critical to the success throughout the year. And despite sedans being down almost universally in the US, the all-new, seventh-generation of the iconic BMW 3 Series launched in February and was a top performer in the premium sedan segment.
“We’ve talked a lot over the course of the past two years about having the right product mix for the market, and we believe that with all of our recent launches, we have just that,” said Bernhard Kuhnt, president and CEO, BMW of North America. “BMW currently has the youngest and most exciting product portfolio in the segment. We are very pleased with our results in 2019 and wish to thank both our customers and dealers for their tremendous support.”