BMW M Sales grew substantially in 2019 with a 32.2% increase. Key to that is the proliferation of the brand Ito the crossover category and the new M Performance offerings. Say what you will about the authenticity of these products, they are helping the bottom line substantially.
Official Release: BMW M Sales Hit a New Record for 2019
The BMW M GmbH has concluded the 2019 financial year with a new sales record. 135,829 performance/high-performance automobiles were sold. Compared with the previous year, the number of newly registered BMW M automobiles increased by 32.2 percent. With this result, the BMW Group subsidiary, which has the status of an independent automobile manufacturer, assumes the leading position as the most successful company in its competitive environment. Moreover, the 2019 financial year saw a significant increase in the demand for M Sport Packages and exclusive optional equipment from BMW Individual.
“We are very proud of the fact that we have been able to acquire market leadership in the performance/high-performance automobile segment for the first time in the almost 50 years of the company’s history,” says Markus Flasch, CEO of the BMW M GmbH. “This success is the result of a continuous growth strategy and shows how much BMW M, the authentic character of our products and the unique driving experience inspire performance-oriented customers all over the globe.”
Also in 2019, the USA was the most important single market. Here the number of BMW M vehicles sold increased to 44,442 units. The second most important sales market was once again Germany with 26,110 vehicles sold, followed by the UK with 17,688 units. The share of BMW M automobiles in BMW’s total sales volume has steadily increased over the past years. In the North American automobile markets, every seventh new vehicle boasting the white and blue brand logo is now a BMW M model. Frontrunner in this area is Switzerland, where BMW M automobiles already account for more than 22 percent of BMW’s total sales. In parallel with the continuously rising demand, the dealership network for BMW M automobiles has expanded by more than 90 percent during the past 5 years. In around 1,200 certified companies worldwide, specially trained employees now secure the high standards required of BMW M automobiles in terms of sales and service.
Looking Ahead: The BMW M3 and M4 Are Coming in 2020
In addition, for fans of high-performance automobiles the year 2020 will be marked by the upcoming world premiere of the new BMW M3 Sedan and the new BMW M4 Coupe. “With the latest product offensive, we have managed to attract new target groups to experience that unmistakable M feeling,” says Thomas Felbermair, head of Sales and Marketing at the BMW M GmbH. “We are confident that through the market launch of numerous further attractive models, we will continue to forge ahead on our path to success in 2020.”
M Sport Was Huge in 2020
Also, sales of M Sport Packages now available for all BMW Model series also achieved a new record high in the 2019 financial year. The model-specific components in the areas of aerodynamics, suspension, exterior and interior set attractive accents for particularly sporty driving pleasure in all vehicle classes. For the first time, almost a million vehicles with an M Sport Package were delivered within the course of a year. This equals an increase of more than 25 percent vs. the previous year.
Sales of exclusive special equipment from BMW Individual rose by more than 50 percent. Worldwide, more than 330,000 customers ordered the particularly high-quality options for individualising the exterior and interior.