In sad news first seen on Bimmerpost, the BMW European Delivery program is ending. As confirmed Autoblog, BMWNA has released an official statement confirming the worst.
After carefully evaluating the changing BMW U.S. customer preferences towards U.S.-built X vehicles and the declining interest in the European Delivery Program, BMW has made the decision to bring the U.S. market European Delivery Program to a close in the fall of 2020.”Oleg Satanovsky, BMWNA Spokesperson
Oleg went on to say that European delivery had seen lower numbers in recent years while having a marked increase in the BMW Ultimate Delivery Experience in Greenville-Spartanburg facility. The benefit of that program is that it’s available for any production BMW vehicle, not just for those built in South Carolina.
That still doesn’t lessen the blow of this change for many of us. We’ve written extensively about the Euro Delivery program and simply put, there is no better way to buy a BMW. The experience of picking up your new car at the Welt and driving it on European roads is a once in a life time opportunity. And the fact that the cost savings would often pay for the trip make it even more of a loss.
But all is not lost. With the BMW Ultimate Delivery Experience taking its place they’ll be more opportunity for more owners to experience more. That includes classroom and on-track car control instruction at the BMW Performance Center, a tour of Plant Spartanburg, a visit to the BMW Zentrum Museum and finally, a personalized vehicle handover of your new BMW followed by a drive home from the scenic Carolinas.