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BMW Confirms Long-Range Targets

BimmerFile Sections: Sales/Marketing Mar 18th, 2009 No Comments

It was the best of times, it was the worst of times. BMW’s 2008 annual report is out and while it doesn’t paint the best picture for 2009, they have officially announced that the long range targets of the company are safe from the chopping block. Here’s the full release:

Despite the current challenging economic times, the BMW Group is confirming the long-term targets set out in its Strategy Number ONE. “2009 will be a transitional year for which we cannot yet make any reliable forecasts. Nevertheless, our long-term profitability targets for 2012 remain intact. We want to preserve the independence of the BMW Group,” stated Chairman of the Board of Management of BMW AG Norbert Reithofer at the Annual Accounts Press Conference in Munich on Wednesday. continued →

Accessory: Luggage Drawer (E90)

BimmerFile Sections: Accessories | E90 3 Series Mar 18th, 2009 No Comments

This may just be one of the simplest to install accessories you can add to your E90 3 Series BMW. No tools required; that is right NO tools! So those of you afraid of a wrench or messing with the “ultimate driving machine” you are safe with this one.

In about 15 minutes you can add some functional storage to the underside of the rear-shelf. This drawer works great for keeping miscellaneous items (such as bike components) from banging around the trunk. It also allows easy access to these items even when other stuff is taking up the main trunk area; the major setback to storing things under the cargo floor. As you can see from these photos; BMW over engineered the drawer and it even retains the ability to hold up the lower load floor to make accessing items under it easier.

There are three parts for this install:

Luggage Compartment Drawer Part # 51477131155

Left Adapter Part #51476956665

Right Adapter Part #51476956666

Pricing varies from dealer to dealer but as with many BMW parts you may find the best prices at GetBMWParts

Thanks Nick!

BMW Rahal Letterman M3 Race Team Sebring Pre-Test

BimmerFile Sections: //M3\\ | Motorsport Mar 17th, 2009 No Comments

Official Release: BMW Rahal Letterman Racing Team completed the third of three pre-race testing sessions this afternoon in preparation for this Saturday’s 57th annual 12 Hours of Sebring. Today’s one-and-one-half-hour session followed two yesterday with the two BMW M3s recording times in the upper half of the 13-car GT2 class field.

A total of 109 laps were completed over the two days with BMW Rahal Letterman Racing Team personnel working together with BMW Motorsport engineers to continue chassis and tire development. On Monday, the team took full advantage of the first time both M3s tested together and tested Dunlop tires for future races. continued →

Daimler/BMW Share Swapping Nixed?

BimmerFile Sections: In the Press | Uncategorized Mar 17th, 2009 No Comments

Looks like BMW’s biggest share holders the Quandt family have nixed the idea of a closer relationship between the German giants. This could impact everything from A/B Class component sharing with the MINI to engine sharing with Mercedes and BMWs.

+ Quandt Family nixes BMW and Daimler 7% share swapping deal / Motor Authority

MF Review: 2009 MINI Convertible Cooper S

BimmerFile Sections: MINI | Review Mar 16th, 2009 No Comments

Okay so this should be pretty easy right? The R57 is the convertible version of the R56. So I can copy and paste any one of our many review of the R56, do a find and replace here and there and I’m done.

Wow that was easy. Now I can go back out and drive the thing. I’ve got one day left with the new 2009 version of the MINI Cooper S Convertible and I’m dying to get outside and put the top down. The sun is out, the temps are hovering near 60F, it’s Chicago in March and the lakefront beckons.

Yes the 2009 MCS Convertible (MCSc or R57 for short) is a chop top R56. But the culmination of this is much more than simply a roofless coupe. This new convertible truly has its own identity. For one the R56 platform just feel so much more right for this car than the previous iteration. The power delivery, the exhaust note and the more supple ride all just feel right in this car. Forget arguments about hard edge handling and raw edge performance. The R57 feels like a bigger leap over the previous drop-top than the R56 over the R50/R53 Cooper and Cooper S hardtops built from 2001-2006. continued →

BMW at the Geneva Motor Show (Video)

BimmerFile Sections: Official News | Video Mar 16th, 2009 1 Comment

BMW at the Geneva Motor Show 2009 featuring the BMW Concept 5 Series Gran Turismo (via BMW Web TV).

7 Series Designer Leaving for Mercedes

BimmerFile Sections: Design Mar 14th, 2009 5 Comments

Karim Habib, exterior designer of the new 7 Series, has accepted a lead position in Mercedes advanced design studio located outside Stuttgart. He’ll work with Mercedes’ new head, Gorden Wagener. This is clearly a big loss for BMW but one that will surely be overcome by other talent already in-house.

+ Mercedes snares Karim Habib / Autcar

Car Scoops the next Generation 1er

BimmerFile Sections: F20 1 Series Mar 13th, 2009 3 Comments

A lot is old news, some of it is new. Regardless it’s worth a click.

+ BMW Rethinks 2011 1-Series / Car Magazine

BMW Reaches Hydrogen Breakthrough

BimmerFile Sections: EfficientDynamics | Official News Mar 12th, 2009 1 Comment

Official Release: The BMW Group Forschung und Technik, in cooperation with researchers in Graz and Vienna, Austria, has succeeded in developing a dedicated hydrogen combustion engine with diesel-like geometry and progressive H2 high-pressure direct injection technology. The result is an efficiency level of up to 42 percent, on par with that of the best turbodiesel engines. Partners in the “H2BVplus” project, which is sponsored by Austria’s Federal Ministry for Transportation, Innovation and Technology (BMVIT), are the Institute for Internal Combustion Engines and Thermodynamics at Graz University of Technology, HyCentA Research GmbH in Graz, as well as HOERBIGER ValveTec GmbH in Vienna. continued →

BMW Group Report Profit Down 90% for 2008

BimmerFile Sections: Official News | Sales/Marketing Mar 12th, 2009 No Comments

Official BMW AG Release: The BMW Group’s performance held up well in 2008 despite difficult market conditions. “The BMW Group has been able to make improvements at an operating level in the midst of extremely difficult economic times”, stated Reithofer Norbert, Chairman of the Board of Management of BMW AG, on Thursday in Munich. “Cost structures have been further optimised and, thanks to rigorous management of free cash flow, the BMW Group is in a very solid financial position”, he added. continued →

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BMW Model Number Cheat Sheet

Classics
E9 CS (1968-1976)
E10 2002 (1967-1977)

1 Series
E81/82/88 1 Series (2004-)

3 Series
E21 3 Series (1975-1983)
E30 3 Series (1982-1993
E36 3 Series (1991-2000)
E46 3 Series (1999-2006)
E90/E91/E92/E93 3 Series (2006-)

5 Series
E12 5 Series (1972-1981)
E28 5 Series (1981-1988)
E34 5 Series (1987-1996)
E39 5 Series (1995-2004)
E60/E61 5 Series (2004-)

6 Series
E24 6 Series (1976-1989)
E63 6 Series (2005-)
E64 6 Series Conv. (2006-)

7 Series
E23 7 Series (1977-1987)
E32 7 Series (1988-1994)
E38 7 Series (1995–2001)
E65/E66 7 Series (2001-2008)
F01/02 7 Series (2009-)

8 Series
E31 8 Series (1989-1999)

X Series
E83 X3 (2003-)
E53 X5 (1999-2006)
E70 X5 (2006-)
E71 X6 (2008-)

Z Series
E36/7 Z3 Roadster
E36/7 Z3 Coupe (1995-2001)
E86 Z4 Coupe (2006-2009)
E85 Z4 Roadster (2002-2009)
E86 Z4 M Coupe (2006-2009)
E52 Z8 (2000-2003)
E89 Z4 Roadster (2009-)
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Auto Reviews:

'09 BMW X5 35d
'09 BMW 750i
'09 BMW 335d
'09 BMW Performance 135i
'09 Audi Q5
'09 Cooper S Convertible
'09 BMW X5xDrive35d First Drive
'09 BMW 335d First Drive
'09 MINI JCW Coupe
'08 BMW M3 Convertible
'08 BMW M3 Sedan
'08 BMW 135i (Auto)
'08 BMW 135i (Manual)
'08 BMW M3 (Manual)
'07 MINI Cooper S Long Term
'07 BMW Z4 M Coupe
'07 MINI Cooper & Cooper S
Podcast: BMW 325i



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About BimmerFile

BimmerFile is dedicated to bringing you the most interesting news, links and reviews related to the BMW brand and it's vehicles.

We believe in the old school BMW ownership experience. We believe in garage nights with a six pack and some friends. We believe in 2002s, in E30 M3s and E34 540s with the 6 speed. We believe in progress in both design and engineering but we haven't lost sight of what made the brand and its products great all those years ago. And yes, we believe in the manual transmission.

We long for the days of the wave and for the days of roll-up windows. Yet we love the gadgets on the inside and the xenons on the outside.

In short, we can't get enough of BMWs. This is BimmerFile.