BMW Sees Significant Profit in the Third Quarter
BMW is seeing dramatically improved market conditions worldwide driven by increasing demand. The result is a € 2.5 billion BMW profit in the third quarter...
Highly Anticipated All Electric BMW iX To Debut As Part Of New Digital Series
We’re just days away from the long awaited debut of the BMW iNext (or BMW iX as it’s rumored to be call) and BMW...
Spied: The First Fully Electric M Car
The first full electrified product will be the i4M. While it’s not a full electric M car, it is the first fully electric M...
Why BMW and Porsche are Selling to the Hoodie Crowd
The WSJ has a great article on BMW’s recent collaboration with Kith and some of Porsche’s recent marketing efforts. In short these brands are...
World Premier: 2022 BMW M4 Kith Edition
BMW has collaborated with many brands over the years but none quite like Kith. The brainchild of lifelong BMW enthusiast Ronnie Fieg, Kith is...
BMW x Kith – The Collection
We’re big fans of Kith and we don’t have to explain how much we love the BMW brand. So when it was announced these...
BMW X5M And X6M First Edition Model Launched
X5M and X6M First edition model(s) have already dropped despite the cars being only months old. In a new take on BMW’s product cycle,...
BMW Rolls Out Huge Over the Air Software Update Including Android Auto
BMW is unleashing it’s largest over the air software update this week which adds numerous long awaited features. The biggest of these is undoubtedly...
Kith and BMW Collaborate to Recreate an icon – the E30 M3
Kith And BMW are two brands that seem like unlikely collaborators. And yet here we are. Ronnie Fieg is a legend in the fashion...
Automated eDrive mode is Coming – Here’s How it Works
Automated eDrive Mode driving is a concept often talked about but until very recently it’s just been theoretical. The idea is simple. With CO2...
World Premier: BMW 128ti
Today BMW takes the wraps off of a very different kind of performance product. With its specially tuned M Sport suspension (lowered by 10 millimeters), a...
BMW M6 Takes 1 & 2 at the 8 Hours of Indianapolis
For the first time ever the Indianapolis Raceway hosted a European based endurance race and BMW took home top honors in multiple classes. The...
Robert Kubica Drives the Nurburgring in a Fan’s M4
Imagine it. Robert Kubica, former F1 drivers approaches you and asks a simple question. Can I drive your M4 on the Nurburgring? What do...
BMW USA Sales Down 16% for the 3rd Quarter
COVID has clearly hurt BMW in North America. For the quarter BMW USA sales were down 16.2% compared to the previous year. In total...