Rampenfest…..but when?
We all read the story a few weeks back about the “viral ” marketing campaign BMW had established for the launch of the 1...
A salute to the ultimate driver….
Today, I thought I would share with you a little piece of a cog in the BMW marketing machine. This week signifies the one...
The E30 M3 – a Video History
We ‘re all about video this week on BimmerFile. We ‘ll be featuring some rarely seen official videos from BMW that give you both...
Nurburgring on the Web (Part 3)
Here ‘s some low-hanging fruit for our latest in our ‘Ring on the Web series. Yes it ‘s a little MINI focused for a...
135i Videos from the Press Launch
More 1 Series content for you today. Since I can only assume anyone reading this in the US is either on the way down...
The 1 Series – A Video Introduction at Geneva
With the introduction of the 1 Series coupe and convertible at US dealership nationwide today, we thought it appropriate to focus the 1er all...
BMW 118d wins Green Car of the year
A model and engine we will never see on this side of the ocean has won Green Car of the Year. Proof positive that...
Auto Disection: BMW 1 series
“Fireball ” Tim Lawrence takes a chance to review the design of the new 1 Series. For those of you that aren ‘t familiar...
BimmerFile at NYIAS
Autoshows are always experiences in one form or another. The highlight of the day today was Mini competing with BMW for the longest car...
Mwerks Dynos its 135i Long-term Press Car
First it was the 335i that Car and Driver dynoed at nearly 350hp. Now it ‘s the 135i ‘s turn. Mwerks took their long-term...
First Rumors of a 1er tii Surface
While we in no way endorse this rumors, we like them (from Winding Road): >A German source with direct knowledge of the goings-on tells...
A production X6 in the flesh
Needless to say the X6 is a hefty vehicle in real life, it is very stout and aggressive. The wheels are massive, the lines...
BMW 520d Beats a Prius in MPG
It seems the automotive press is picking up a truth many of us have known about for some time. Diesel powered cars can be...
Test Driving the M3 at the Nordschleife
Our second in a series on the Nurburgring, this official BMW video is a behind the scenes look at a test driver doing final...