All posts in Advertising
BMW: The Official Car of MotoGP
For the 15th year running, BMW will be providing official safety vehicle support again this season for MotoGP. For those unfamiliar to the series, MotoGP is to motorcycle racing what F1 is for cars. It’s some of the most consistently thrilling road racing you can watch anywhere, and just like F1, most of the time it’s a challenge to find decent television coverage. With the 2013 season about to kick off in Qatar, BMW will once again be reprising its role as the “Official Car of MotoGP”.
BMW Motorrad Launching New “Feed Your Restless” TV Campaign
For those of us who love to ride motorcycles but also unfortunately live in the midwest or the east coast of the USA, winter is a time of restless impatience. The walls of our offices seem smaller than ever. The wind feels colder. The sky is even more gray. We obsessively watch the 10-day weather projections desperate for more temperate conditions on the horizon. There’s an itch on our backsides that only a motorcycle in motion can scratch.
BMW Launches Design Impulse International Ad Campaign
The international part means we won’t see it show up in North America but we do get to see the spoils on BF via Youtube.
BMW M Commercial “Cake”
Ahhh, a sigh of pure relief, BMWNA can still make a fine commercial. At least a really fine M commercial. We’ll have two slices please. One in Sakir Orange flavored …
Controversial New 3 Series Ads?
We’ve talked about the new advertisements from BMW and how they were to be more along the lines of what we love, “The Ultimate Driving Machine”. We were tipped by …
Some of Our Favorite BMW TV Ads
The return of the “Ultimate Driving Machine” campaign got us to thinking about some of BMW’s past tv spots. Some of those we recall are more recent than others, like …
2012 Commercial: The Essence of BMW
As a followup to our recent post about BMWNA reintroducing the “Ultimate Driving Machine” tag line in commercials it appears that they are not the only one. BMW Australia recently …
BMWNA Re-launches the Ultimate Driving Machine Campaign
When Kirshenbaum Bond Senecal & Partners unanimously won the competition earlier this year to be BMW’s advertising agency of record, they did so not by talking about “joy”. Instead they …
First BMW Super Bowl Ad in a Decade
Over the past several years Audi has used the Super Bowl to launch new models, and instill an image of being luxury and green. The German manufacturer has openly touted …
BMW NA Gets Fired By Their Ad Agency
GSD&M and BMWNA have parted ways after five years according to Adage. GSD&M’s contract was scheduled for renewal on 12.31.10 and it was not clear if renewal was a for …
