Sections: Concept, F10 5 Series, Official News, Technology, Video Jan 27th, 2012 3 Comments BMW continues to research “highly automated” driving. This video shows how far they’ve come and what the future holds. How do you feel about the car’s electronics taking over under certain conditions? We’d love to hear in the comments section!
Sections: //M5\\, BMWi, Concept, EfficientDynamics, Events, F10 5 Series, F12 6 Series Convertible, F13 6 Series Coupe, F20 1 Series, i3, i8, Reader Photo Sep 14th, 2011 No Comments 
We’ve just returned from the Frankfurt IAA and to say that the BMW Hall is overwhelming is an absolute understatement. The scale of BMW’s home auto show venue is immense. Imagine an auto show floor stateside and then think that the size of that entire building is around the size of BMW’s own in Frankfurt- it is that enormous. BMW didn’t disappoint its fans in its presentation of its newest offerings and future concepts; offering a wide range of vehicles, all presented in the ideals of Efficient Dynamics. Our cameras were able to capture it all so be sure to check out the gallery.
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Sections: BF Feature, BMW "City", BMWi, Concept, Design, Events, i3, i8, Technology, Vision Jul 29th, 2011 1 Comment 
We were in attendance during today’s unveiling of the BMWi i3 & i8 Concepts and are digesting all of the information we obtained. While we gain some composure and put pen to paper or more so in our case fingers to keys- enjoy the photos from the Frankfurt. (Full gallery after the break)
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Sections: Concept, EfficientDynamics, Official News, Sales/Marketing Jun 30th, 2011 6 Comments 
Munich/Los Angeles – June 30, 2011… Back in Hollywood. BMW is pleased to announce their participation in the upcoming Paramount Pictures release “Mission: Impossible – Ghost Protocol” as the film’s main automotive partner.
High performance with fewer emissions is the name of the game: One of the BMW vehicles provided for Tom Cruise´s next film is the BMW Vision EfficientDynamics concept car. It has been recognized as having the most sophisticated technology and the most striking design among the current concept electric supercars. In a few years the BMW i8, which was inspired by the BMW Vision Efficient Dynamics concept vehicle, will enter series production.
“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its futuristic design and large glass surfaces, the car offers a fascinating perspective on the future of sheer driving pleasure – in combination with maximum efficiency. Also with BMW ConnectedDrive technology, it is the perfect car for Ethan Hunt to outsmart his pursuers through narrow streets and busy city traffic.”
Having provided vehicles for outstanding film projects, TV productions, etc. for more than 75 years, entertainment marketing is firmly established as an important building block for the BMW Group’s long-term image and product communications.
“Mission: Impossible – Ghost Protocol”, directed by Brad Bird, is scheduled for release mid of December 2011.
Sections: Concept, Video May 31st, 2011 No Comments The best view yet of this gorgeous concept car ironically comes from a behind the scenes video of it’s desert photo-shoot.
(via Jalopnik)
Sections: Concept May 20th, 2011 5 Comments 
Official Release: The BMW 328 is considered the most successful and best-looking sports car of the 1930s. The BMW 328’s success was the result of its design parameters – through the use of systematic lightweight construction, aerodynamic lines, opti- mum engine types and outstanding suspension technology, it laid the foundation stone for a new vehicle concept, by which performance only leads to success if combined with perfect harmonisation of all parameters and maximum efficiency. With these characteristics, the BMW 328 was even then the embodiment of what the BMW brand still stands for today – dynamics, aesthetics and a high level of innovation.
This year, the dream sports car is celebrating its 75th birthday. The festivities will begin near Lake Como at the Mille Miglia. There, the main focus will be on the fascination of the BMW 328 racing car. To this day, the award-winning vehicle BMW 328 Touring Coupé still holds the record for the highest average speed on the Mille Miglia circuit and, in 2010, was again able to win the historic revival of the race. A week later at the Concorso d’Eleganza Villa d’Este, the two-seater’s functional aesthetics will be the focus of attention. In this area of conflict be- tween tradition and modernity, the BMW Group is paying tribute to the BMW 328 on the occasion of its anniversary with a special model – the BMW 328 Hommage. “With the BMW 328 Hommage, we wish to pay homage to the passion and inventiveness of the fathers of the BMW 328”, explains Karl Bäumer, CEO of BMW Group Classic. “They created an icon, which is consid- ered a milestone in the history of the automobile.” The BMW 328 Hommage translates the principles and the character of the vehicle of that time into present times and offers a possible interpretation of how the designers of that time, Fritz Fiedler and Rudolf Schleicher, might have built the BMW 328 in the present day using current technology.
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Sections: //M\\, Concept Apr 4th, 2011 6 Comments 
Deep within today’s release of an official BMW press release are these gorgeous carbon items. What are they? We know that one of the easiest ways to drop weight on a modern car is with simpler carbon based seats. So do they relate to the upcoming BMW M3 lightweight? Or are they perhaps meant for aftersales? And what about the carbon hood that’s also mentioned? All good questions we hope to answer soon. In the meantime, you can read the official press release (which has no real info on the product) here:
Intelligent lightweight construction as a development principle for Efficient Dynamics: New perspectives on weight improvement.
Thanks to Efficient Dynamics the BMW Group is succeeding in continuously reducing the consumption and emission values of current and future models and simultaneously increasing the pleasure of driving characterised by dynamics and agility. Furthermore, additional requirements, such as active and passive safety and driving comfort, are taken into account. For the solution of the conflict of interests between the many demands made on premium segment vehicles and the pursuit of maximum efficiency not only efficiency optimisation of the drive system, but above all weight optimisation plays a vital role. The concept of intelligent lightweight construction creates ideal conditions for the realisation of the unmistakable character of a BMW or a MINI model at as low a vehicle weight as possible.
(Full gallery after the break)
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Sections: //1M\\, Concept Mar 4th, 2011 4 Comments 
For your Friday viewing pleasure we have a huge gallery of BMW at the Geneva Motor Show thanks to our friends at Kilometer Magazine. Highlights are the Alpine White 1M, the ConnectedDrive Concept and of course the Gorgeous Alpina 5er wagon. (Gallery after the break)
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