The Depth of Speed is a burgeoning automotive series that document the greatest stories from the automotive world. In episode three they turn to the BMW 2002. It’s a great look at the passion and enthusiasm that the 2002 fosters.
We like to think of our reviews as some of the better ones out there in the enthusiast oriented press. However they clearly pale in comparison to the greats. And one of the greatest in our opinion is the recently deceased David E. Davis.
Perhaps uncoincidentally his most well known, loved and respected review of all time is arguably his BMW 2002 review from April’s 1968 Car & Driver. “Turn Your Hymnals to 2002″ was one of the first American accounts of the BMW that changed the automotive landscape. But it’s not just the timeliness of the review but the way it truly transported you through prose to a time, place and state of mind.
To give you an idea of the power of this review, it was this piece that ultimately led to a ground swell of grass-roots support that saw my father buy a 2002 in the early 70′s. It was then that car that gave me the BMW bug when I was a small boy in the early 80′s. And I can only imagine countless readers have similar stories. But enough of that, let’s check out the review. Here are a few excerpts for you to judge for yourself:
As I sit here, fresh from the elegant embrace of BMW’s new 2002, it occurs to me that something between nine and ten million Americans are going to make a terrible mistake this year.
I’ve been a BMW enthusiast since I could talk. My dad’s 2002 did it to me. Some of my first memories were of me helping him with the hood up in our driveway. Ok, maybe not the best picture of BMW reliability but in my 3 year old mind this was what cars where. But oddly when he sold it (I was seven) I had this feeling of regret. It defined him as an enthusiast in my mind. Someone who had owned Detroit muscle and yet had the foresight to think differently.
These days BMW as a brand is too omnipresent to be categorized under thinking different. Yet among enthusiasts there is still a badge of honor associated with buying the right BMW. And that brings me to the 1M. I have wanted a 1M for as long as I can remember. Ok let me explain.
GQ columnist (and one of this authors favorite authors) Jamie Kitman recently wrote a piece on what he has termed the ‘slow-car movement’. It’s an idea that takes some of the principles of the slow food movement and translates them into what many of us have been doing for years; driving our asses off in well worn (barely) vintage cars. It’s a simple concept and one I can articulate very well within my own garage.
Compare my ’88 535is to the new 535i for instance. Even with a manual and sports package the modern 5er doesn’t stand a chance in getting my attention if I want to actually drive. But if I simply want to be transported in effortless style with technology catering to my every whim I’d choose the 2011 5 Series. The difference comes down to involvement in the car and in the process of driving. There is little question that the new 5 Series is faster in every way imaginable. It’s safer, it stops better (way better) and will carry four in a level of comfort not even imagined in 1988. It is a better car in all the modern ways of measuring success.
Tired of hearing about 5000lbs M cars? Let’s get back to basics; the 2002. Why is the 2002 so important in BMW history? Why does every BMW (from the E46 M3 to a lowly E90 320i) owe its existence to the 2002? The 2002 model was introduced in 1968 to the US market after two years of sales within Europe. American car buyers viewed the car as roomy for a two-door, with a large trunk and that German engineered quality that we have come to love. Over 850,000 of the model were sold around the world until in 1977 the beloved 3er replaced it.
With the introduction of the 1 Series coupe and convertible BMW has gone retro, at least in marketing. At releases they have mentioned comparisons to the 2002, had them present for the viewing public and have even named a concept with the suffix tii. So what is the reason for all this? Is it to feed the publics’ love of nostalgia in order to sell more cars? Is it simply BMW going back to their origins and what made people fall in love with the brand: a practical and sporty car?
That is for you to decide but here at Bimmerfile we thought we should give the 1972 2002tii an introduction to all those too young to have experienced the car in its hay-day or for those of you that wish you had never sold yours a trip down memory lane!
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We believe in the old school BMW ownership experience. We believe in garage nights with a six pack and some friends. We believe in 2002s, in E30 M3s and E34 540s with the 6 speed. We believe in progress in both design and engineering but we haven't lost sight of what made the brand and its products great all those years ago. And yes, we believe in the manual transmission.
We long for the days of the wave and for the days of roll-up windows. Yet we love the gadgets on the inside and the xenons on the outside.
In short, we can't get enough of BMWs. This is BimmerFile.