Section: E30 3 Series

Curtain Raiser to a Very Special Year: BMW Mobile Tradition at Techno Classica

Sections: //M1\\, E28 5 Series, E30 3 Series, Official News Mar 28th, 2008 No Comments

Official BMW Press Release: BMW Group Mobile Tradition stands on the threshold of an eventful year. In June the BMW Museum in Munich will reopen its doors; the legendary BMW M1 sports car celebrates its 30th anniversary this year; and BMW Group Mobile Tradition models will again be lining up at a wide range of major events. As ever, Mobile Tradition will be attending the traditional start of the classic calendar - Techno Classica, held from 26th to 30th March 2008. At this, the world’s largest classic car show, visitors to Hall 12 will once again find an array of classic models sporting the BMW and MINI badges. This year’s novelty is that practically all the cars and motorcycles displayed on the BMW stand will be the property of club members. “I am delighted that we have gone down a route with the clubs that will convey to visitors the fascination and enthusiasm generated by our products,” says Karl Baumer, Director of BMW Group Mobile Tradition.

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The E30 M3 - a Video History

Sections: //M3\\, E30 3 Series, Video Mar 24th, 2008 No Comments

We’re all about video this week on BimmerFile. We’ll be featuring some rarely seen official videos from BMW that give you both a glimpse of the future as well as the celebrated past. First up one of our favorite cars of all time; the E30 M3.

325e: Almost the Ultimate Driving Machine

Sections: E30 3 Series Mar 10th, 2008 12 Comments

With the all the coverage of the 1 series and BMWs use of the iconic 2002tii in marketing it is apparent that regaining the sporting mentality of the brand is once again important.

What may be less apparent to most is where in the storied history of the brand did it begin to lose that mentality in the US. After a lot of head scratching and reading we think we may have discovered that point and the specific car engine combination: the 1984 E30 325e. This is not to say this decision was very cut and dry but there are some real cues to a change in the brands marketing and reasons for decisions in design.

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