BMW Classic Selling Cars for the First Time
Sections: //M1\\, E9 CS, Official News Sep 17th, 2010 No Comments
For the first time in its history BMW Classic is offering cars for sale. A BMW M1 and a BMW 3.0 CSL are to be sold by Bonhams auction house in Dubai this October. The two cars hail from the company’s own collection and rank among the icons of BMW’s automotive heritage.
The auction sale marks BMW Classic’s next step on its path towards customer orientation. Following the expansion of the historic workshop into the BMW Classic Center, which carries out restoration work on customer vehicles, further business segments are being broached: “Buying and selling classics is as much a part of our new range of services as the consignment of classics and advice on buying,” says Karl Baumer, Director of BMW Classic. “The auction of these two automobiles is our first move in that direction.” Since the 1990s, both the BMW M1 and the BMW 3.0 CSL have been owned by BMW Classic, and its forerunner BMW Mobile Tradition, where they were progressively restored and made public appearances at special events like the Concorso d’Eleganza Villa d’Este. (Full gallery after the break)
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