ActveE

BMW Launches \”The Electronaut Effect\” a New Digital Tool Offering Drivers Real-Life Data on BMW ActiveE Driving Performance and Benefits

BMW today launched the Electronaut Effect, a new digital tool that gives consumers access to key aggregated data about the range, cost savings and positive environmental impact that actual BMW ActiveE drivers – called “Electronauts” – are experiencing across the country. This unfiltered information, updated weekly, will help inform consumers’ decision about purchasing an electric vehicle.

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