BMW Launches \”The Electronaut Effect\” a New Digital Tool Offering Drivers Real-Life Data on BMW ActiveE Driving Performance and Benefits

BMW today launched the Electronaut Effect, a new digital tool that gives consumers access to key aggregated data about the range, cost savings and positive environmental impact that actual BMW ActiveE drivers – called “Electronauts” – are experiencing across the country. This unfiltered information, updated weekly, will help inform consumers’ decision about purchasing an electric vehicle.

BMWNA To Attack the US Market with Six Diesel Models

Thanks to someone with an itchy posting finger at vwvortex we not only have further confirmation of BMWNA\'s diesel plans but a full outline of the models to expect. To recap we\'ve heard from a number of sources over the past year that BMW of North America plans to bring two new diesel engines to the US market. The plan is to focus more on efficiency and less on power as the 335d and X5 35d did with it\'s barn-burning diesel. But what we didn\'t know was the exact model mix BMW intended these engines for.