All posts in Project i
BimmerCast #66: 2012 Reviewed & 2013 Previewed (Diesels in the US, M Performance)
Subscribe | Download (45 MB MP3) It’s time for our annual look back at the year that was with a look ahead to what’s coming. As we’ve mentioned previously 2012 …
World Premiere: BMW Concept Active Tourer
For the past several years we have talked of BMW producing a front wheel drive vehicle and today it is introduced to the world in concept form as the BMW …
BMW Group and Toyota Sign Lithium-ion Battery Agreement
BMW and Toyota further inked a deal and announced that collaborative research into the next generation batteries for tomorrow’s greener cars has already begun. BMW will benefit from Toyota’s buying …
BMWi Considering i4 & i5 Models?
The highly anticipated launch of BMWi signals a shift for the BMW as a brand into electric and hybrid technology. But it does not signal a shift away from BMW …
An Inside Look at BMW’s Carbon Fiber Manufacturing Process
For years the problem with carbon fiber has been producing large quantities cheaply. Now BMW and parter SGL Group seem to have solved the problem with a new process and …
An Inside Look at the BMW ActiveE Electric 1 Series
The BMW ActiveE is the first real-world product of Project i that wears a roundel. And who better to give us an introduction of the car at Geneva than Rich …
VW Buys Into BMW’s Carbon Fiber Partner SGL
In a surprising move VW announced today that it has bought an 8% stake in SGL – BMW’s partner in its recent carbon fiber investment. According to Automotive News it’s …
BMWi Press Conference Video
For those that would like to see the entire BMWi press conference, look no further.
BMW i Marketing Campaign Launches
Official Release: Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the …
Born Electric: BMW Officially Announces “BMW i”
Today is the day that BMW took the wraps off its biggest gamble to date. No it’s not a full car reveal. Actually much more grand and has greater implications …
BMW’s New Brand to be Called the BMW “i”
Live from Munich – BMW has just announced that the Megacity brand will be known as “i”. Two models are already planned and we’ll see both later this year. First …
BMW to Launch Megacity Sub-Brand Monday
The title says it all. BMW will launch the highly anticipated new sub-brand on Monday. We’ll be in Munich later in the week to talk with BMW about plans for …
