Jan 12th, 2012
NAIAS has just begun in Detroit, the press is there in full force, yet we are excited to tell you about what we expect in Geneva. The first week of March along the shores of Lake Geneva is something car fans would normally refrain from doing as per the weather but when the world’s best auto manufacturers are to roll out some of their finest wears auto aficianados make the trip. Mind you nothing has been made official about what is going to be shown, but we thought we would air out the laundry a bit. This year’s Geneva show, we’ve heard from varying sources, is where BMW will show its next generation of diesel engines in addition to the Gran Coupe, the M6 drop top, the X6 (X6 M as well) and 7 Series refreshes, the BMW Performance 3 Series Studie as well as a surprise guest (we are thinking X4 or MINI Space Box in prototype form).
BMW M has been teasing its monster X6 diesel (not destined in any form for US consumption) for the past several months as we’ve reported on and it is the biggest round in the BMW Group diesel arsenal but the oil burners aren’t stopping there. It makes perfect sense from a marketing perspective to have the pinnacle of BMW diesels to debut in a refreshed product and to be the halo of a new diesel family being debuted.Sources point that BMW will show several diesel powered models in Geneva with new engines.
That is fine and all but what is most interesting to us is that our source states that some of these new engines will be available stateside with tweaks for US emissions.
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Dec 19th, 2011
The BMW X3 was rated a Top Safety Pick by the Insurance Institute for Highway Safety. In order to be considered a Top Safety Pick a vehicle must receive a rating of “Good”, the Institute’s highest rating in all tests including frontal off-set crash, side impact, rear impact and roof crush. It also must have electronic stability control as standard equipment.
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Dec 16th, 2011
Following the movie’s world premiere in Dubai on December 7, 2011 the film will have preview runs in IMAX and other large format theaters in the U.S. tonight December 16, 2011, with a general public release on December 21, 2011.
After the jump you will see some prime footage of BMWs racing through a sandstorm passing other German brands. Ethan Hunt, played by Tom Cruise uses the available third pedal in his borrowed 650i drop top to chase the bad guy down… over the top in typical MI fashion. BMWs will be showcased throughout this movie and is part of BMW’s larger push to use product placement in movie and TV productions rather than running typical advertising.
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Aug 26th, 2011
It comes no surprise to us here at BimmerFile that the F25 X3 recently scored 5 Stars in the difficult Euro NCAP crash testing. BMW has made a commitment to safety and building vehicles that in the event of an accident have the ability to protect the occupants at an industry best.
There are some differences between the Euro NCAP test and the tests used in the US; in Europe pedestrian safety as well as the safety of child occupants is considered as significance in the testing.
Full release and detailed PDF after the break.
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Aug 23rd, 2011
It may come as no surprise that BMW is looking to expand diesel offerings in the US. Diesel power is a practical and efficient way of achieving both better emissions and higher fuel economy. We had reported for sometime that the X1 would usher the four-cylinder era once again on US soil, in both petrol and diesel forms (some of the engine displays at NYIAS even had X1 on them but of course the 4 cylinder launched in the Z4 as the X1 was delayed). With the X1 placed in an indefinite holding pattern (more on that shortly) for its landing stateside focus has moved to injecting some diesel grunt into the X3.
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Jul 28th, 2011
Official Release: Driving pleasure, premium quality and reliability guarantee the latest models from the BMW and MINI brands the highest acclaim in international automobile markets. That has been confirmed yet again in a recent study conducted by international market research firm J.D. Power. In its latest customer survey – the Automotive Performance and Layout Study (APEAL) – assessing satisfaction levels among North American new car buyers, the BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of their respective vehicle segments. In addition, four more models from the BMW Group finished in the top three of their category. This tally means the BMW Group boasts the highest number of segment winners of all manufacturers in the latest APEAL survey.
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Jul 27th, 2011
There is no better way to test the American made BMW X3 then to subject it to a family road trip culminating on the 4th of July. Outside the windows it’s all long straight highways and picturesque small towns that exude Americana. Inside it’s black coffee upfront and Cheerios in the back (and on the carpet). When BMW designed and engineered the X3 they didn’t have the ‘Ring in mind as much as the sippy cup. And as much as that grates at my enthusiast mentality, I appreciate the care that BMW put into solving the everyday sort of challenges that many drivers face. And I really appreciate it when I have my own family in tow.
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Jul 5th, 2011
But don’t be alarmed X3 owners. It’s only 50 cars produced late this spring. The full release after the break.
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NAIAS has just begun in Detroit, the press is there in full force, yet we are excited to tell you about what we expect in Geneva. The first week of March along the shores of Lake Geneva is something car fans would normally refrain from doing as per the weather but when the world’s best auto manufacturers are to roll out some of their finest wears auto aficianados make the trip. Mind you nothing has been made official about what is going to be shown, but we thought we would air out the laundry a bit. This year’s Geneva show, we’ve heard from varying sources, is where BMW will show its next generation of diesel engines in addition to the Gran Coupe, the M6 drop top, the X6 (X6 M as well) and 7 Series refreshes, the BMW Performance 3 Series Studie as well as a surprise guest (we are thinking X4 or MINI Space Box in prototype form).
