All posts in Sales/Marketing
BMW M5 Sets World Drift Record
The legendary BMW M5 Sedan shattered the Guinness World Record for longest sustained drift at the BMW Performance Center near Greenville, South Carolina on Saturday, May 11, 2013, with BMW Performance Center Instructor Johan Schwartz behind the wheel. The record-breaking attempt generated over $20,000 in charitable donations benefitting The BMW Charity Pro-Am.
BMW Posts Another Month of Record Sales Worldwide
The BMW Group continued on its successful course in April with an increase of 6.8% in sales. A total of 155,419 (prev. yr. 145,541) BMW, MINI and Rolls-Royce vehicles were sold worldwide last month. Over the past four months the number of deliveries climbed 5.7% to a new all-time high of 603,619 vehicles (prev. yr. 571,084).
BMW’s New Genius Way of Selling Cars
Official Release: BMW has started the national roll-out of a ‘BMW Genius’ programme at UK dealerships following a highly successful pilot scheme in 2012. Each BMW Genius will be steeped …
BMW Group Off to a Successful 2013
Official Release: The BMW Group continued to perform well in the first quarter of 2013. Group revenues totalled € 17,546 million (2012: € 18,293 million; -4.1%). Despite higher expenditure on new technologies, increased personnel expenses and challenging market conditions worldwide, the profit before financial result (EBIT) for the three-month period totalled € 2,039 million (2012: € 2,134 million; -4.5%), the second highest result ever achieved by the Group in a first quarter. The EBIT margin for the Group was 11.6%.
BMW Reports April Sales
“The solid April results are a good set-up for the months ahead as BMW transitions to model year 2014 with a range of new models coming to market,” said Ludwig Willisch, President and CEO, BMW of North America. “Our dealers are reporting a sizeable increase in business and we expect to see even more in May and June.”
BMW Customers Now Get One-Year Subscription to SiriusXM’s All Access Package with New Vehicle Purchase
BMW of North America and Sirius XM Radio (NASDAQ: SIRI) today announced that BMW and MINI customers will receive a one-year subscription to SiriusXM’s All Access Package when purchasing any Model Year 2013 or newer BMW vehicle, MINI vehicle or BMW Motorcycle equipped with a satellite radio starting this month.
BMW Group Sales Hit All-time High in March
Official Release: The BMW Group sold more vehicles in March than in any other month in its history. The company sold a total of 191,269 BMW, MINI and Rolls-Royce vehicles …
BMW US Sales Up 13% in March
With the exception of the 6 Series ad the recently refreshed Z4, BMWNA’s sales gain are all due to the crossover category with the X3, X5, and X6 all posting healthy gains. Check out the full numbers after the break.
Official Release: The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 33,149 vehicles, an increase of 11.2 percent from the 29,806 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 4.3 percent on sales of 78,957 in the first three months of 2013 compared to 75,729 in the same period in 2012.
BMW Cautiously Optimistic For 2013
After achieving a record-breaking year in 2012, the BMW Group’s outlook for the current 12-month reporting period is cautiously optimistic, based on ambitious targets set amid a persisting difficult and volatile economic environment. “We are aiming to achieve a further rise in unit sales in the current year and hence a new sales volume record”, stated Norbert Reithofer, Chairman of the Board of Management of BMW AG, at the Annual Accounts Press Conference in Munich on Tuesday.
BMW Posts Best Worldwide February Sales Ever
Official Release: With 133,630 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+4.7% / prev. yr. 127,638), the BMW Group achieved its best-ever February sales result. A record number of 256,929 (prev. yr. 239,802) vehicles have been delivered to customers since the start of the year – an increase of +7.1% compared with the same period last year.
BMW US Sales Flat for January
The big winner for February is (unsurprisingly) the X5 with sales up 22% over February of 2012. Also up (and hopefully stabilized) is the F10 5 Series. And finally it’s nice to see the 6 Series, a car we’ve reviewed very positively, doing well.
On the downside are a couple surprises. The F30 3 Series is fully launched with xDrive yet it continues to show up and down figures month after month. We’d guess this has something to do with the Coupe and Convertible being long in the tooth and the lack of incentives last month compared to 2012 when BMW was clearing out E90s. It also makes you wonder how BMW plans on reporting model sales when they move the 3er Coupe and Convertible to the 4 Series model classification.
Did Mercedes Benz Outsell BMW In the US For 2012?
It looks like MBUSA is taking claim as the legitimate luxury sales king in the US for calendar year 2012.
BMW USA Sales up .7% for January
Coming off of a great year BMW is continuing the trend by posting increased sales for the month of January. As expected for January, the SAV line-up is leading the way with increased sales across the model range. Check out the entire sales chart after the break.
BMW Breaks Worldwide Sales Records in 2012
The BMW Group achieved its highest ever sales result in 2012, with a total of 1,845,186 BMW, MINI and Rolls-Royce vehicles delivered worldwide. This was an increase of 10.6% over the previous record year in 2011 (1,668,982).
