Section: Official News
Jul 26th, 2010
There’s been a lot written about ConnectedDrive on BF over the past year but also a lot of confusion over what models and markets have specific features. Hoping to eliminate confusion, BMW has launched a microsite that gives you a rundown of Connecteddrive features not only per market but also per car.
Note that the press release below is Euro specific however most of the details are the same for the US. You can see US specific information in this story from last week.
Official Release: With a range of driver assistance systems and mobility services that is unrivalled worldwide, BMW ConnectedDrive delivers maximum comfort, infotainment and safety in the car. Thanks to the intelligent networking of driver, vehicle and environment, needs-based information is on hand at all times, enhancing driving pleasure even further. The range of services offered by BMW ConnectedDrive is being steadily expanded. BMW was the world’s first automotive company to introduce many of them into production vehicles, and many of them are exclusive to BMW models.
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Jul 26th, 2010
BMW Group announced today it will be the Official Mobility Partner of the United States Olympic Committee (USOC) from now through 2016. BMW Group will also be the Official Mobility Partner of four National Governing Bodies (NGBs): USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field.
Jack Pitney, Vice President of Marketing for BMW of North America, USOC Chief Marketing Officer Lisa Baird and short track speedskater Apolo Anton Ohno, the most decorated U.S. winter Olympian of all time, were all in New York City to make the partnership announcement.
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Jul 21st, 2010
As we know all too well, enthusiasts are extremely difficult to please. We are a demanding bunch that want things to be perfect, from new cars to those old timers we cherish. BMW has attempted to appease us (quite effectively I might add) in the new car department for decades but have stayed out of the business of restoring customer cars until recently.
For decades BMW restored cars as part of its Mobile Tradition program, cars the company felt were collectible and wanted as part of its own history on display. Mobile Tradition has transformed in BMW Classic and opened its shop doors to the demanding collector with a big wallet. A perfect restoration requires manufacturer involvement, so going to the very company that built the car originally just makes perfect sense.
The first customer car to be delivered was a 1972 BMW 3.0 CSi-which was beautifully restored to its original state; minus the customer requested switch from a 4 speed manual to the prototype only automatic. While we are a little confused why anyone would spend the money on a perfect restoration the bastardize it by swapping in an unspecified transmission the final product looks like it just rolled off the line. The delivery was completed just as a new late model would be, at BMW Welt.
Official Release:
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Jul 20th, 2010
Official Release: The BMW Group Idea Contest “Tomorrow’s Urban Mobility Services” is the first open innovation project which is launched within BMW Group’s latest innovation approach – The Co-Creation Lab of the BMW Group.
The Co-Creation Lab is a virtual meeting place for individuals interested in car related topics, eager to share their ideas and opinions on tomorrow’s automotive world with one of the leading car manufacturers. The Co-Creation Lab will be launched as a platform for future co-creation projects soon after the BMW Group Idea Contest. Members can then share their ideas for the automotive future and collaborate with other users and the team of the BMW Group.
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Jul 18th, 2010
Andy Priaulx (GB) and Colin Turkington (GB) scored BMW’s second one-two in the 2010 FIA World Touring Car Championship in Brands Hatch (GB). In the 12th round of the season, Priaulx crossed the line after 16 laps 0.399 seconds ahead of BMW privateer Turkington of Team ebay Motors, claiming his fourth victory of the season. It was the triple world champion’s 16th career win in WTCC. No other driver has scored more wins than Priaulx. His fellow BMW Team RBM driver, Augusto Farfus (BR), dropped back to 13th following a collision with Chevrolet’s Alain Menu (CH), but managed to improve back to eighth over the course of the race.
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Jul 16th, 2010
The headlines released by BMW read pretty well; “Business performance better than expected. BMW Group expects sales volumes in 2010 to rise by around 10% to over 1.4 million units. Full-year EBIT margin of over 5% expected for the Automobiles segment. Financial Services segment aiming for earnings considerably above last year return on equity of over 18% achievable in 2010,” but we look forward to seeing the final release on August 3rd and going over the numbers ourselves; examining which models have driven the improvement. Still it seems the market is trying to turn a corner, and with this year having a couple key introductions, the new X3, 5 series, and MINI Countryman, it would seem BMW has every reason to be optimistic.
Click through for the official release.
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