Runflats vs Non-Runflats – Are There Any Winners?
Last Friday I was on the receiving end of a tire-shredding Chicago pothole for the second time in two months. The first happened as…
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Old BMW vs New BMW – Bob Lutz Weighs In
The debate rages on. Has BMW forsaken its core competency for profits? Bob Lutz seems to think so (via R&T). Most BMW buyers today…
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What Does Brexit Mean for BMW?
The brexit votes have been tallied and the UK is officially leaving the EU. The implication are enormous throughout the world but at BF…
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The Manual Transmission Isn’t Dead. It’s Just Getting Started.
For years we’ve heard about the manual transmission slowly dwindling away into the ether of automotive history. That narrative seems every time you walk…
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A Look at the Competition – All the Rest
This last of three posts about the competition is really a grab bag of near BMW competitors (like Lexus and Jaguar) and those that…
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A Look at the Competition – Mercedes Benz
The last article was about General Motors products. This article focuses on a more traditional competitor: Mercedes-Benz. I know, I know, this is a…
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A Look at the Competition – General Motors
I get the wonderful privilege of going to the annual Western Automotive Journalists’ Media Days. This is an event where many manufacturers allow us…
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BF Review: The BMW M2 DCT vs Manual
We’ve reviewed the M2 and we’ve taken a very very deep time technical dive into it’s design and engineering. Now we’re going to tell…
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Why BMW’s 100th Birthday is Worth Celebrating
There will be plenty of birthday wishes to BMW this week but we wanted something a bit more personal from BF. So with that…
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BMW to Double Down on Digital
Automotive News caught up with BMW Executive Ian Robertson to chat about BMW’s digital future. Robertson was unusually candid, telling the publication: > “The…
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Opinion: Test-Driving Is Broken
Avid BimmerFile readers know that we are due for a new car by the end of this year. Being on the market for a…
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The Meaning Behind A Premium Brand Acquisition Rumor
Last week, our colleagues at Autocar published a very interesting post regarding the possible re-birth of an unidentified premium brand. Originally, the subject of…
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Chris Harris and Neo-Manualism
Unlike the U.S., most automobiles in Europe sport a manual gearbox. Historically I’m not sure why this is the case, but it may have…
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Is the Auto Industry and Car Culture Dying?
That’s the opinion of more than a few these days. With millennials and younger generations more interested in technology than transportation, the future of…
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