Opinion Archives - BimmerFile

July 13, 2019July 13, 2019

What is the Ultimate Driving Machine in the Age of Autonomy?

If autonomous cars are the future, will there still be a place for the Ultimate Driving Machine? For most people, cars are just a...

by Gabriel Bridger

BMW is Killing the Manual Transmission. Here’s When They’re Doing It.

by Gabriel Bridger

Simplicity Is Selling at Porsche – Will BMW Respond?

by Gabriel Bridger

The BMW Kidney Grille – Do We Still Need it?

by Gabriel Bridger

BMW USA Is Not Killing the 2 Series Manual (Yet)

BMWNA was caught off guard yesterday when word spread from Munich that they were killing the manual Series for the US in an effort...

by Gabriel Bridger June 30, 2017

//M6 F12 6 Series Convertible F13 6 Series Coupe Opinion

The 6 Series Coupe Ends Production Due to Low Sales

BMW has confirmed the rumors – the 6 Series coupe is dead. After a shorter than anticipated product cycle BMW has pulled the plug...

by Gabriel Bridger May 9, 2017May 9, 2017

//M4 //M4 CS Opinion

Opinion: BMW M is Embracing Change with the BMW M4 CS

The BMW M4 CS could be a turning point for BMW’s M cars. The M Division can no longer count on bespoke engines to...

by Gabriel Bridger May 3, 2017May 3, 2017

Opinion Sales/Marketing

November US Sales Numbers in Context

Due to travel conflicts, we couldn’t put the November US sales numbers in context in timely fashion, so we decided to post the official...

by Matt Richter December 3, 2016

Opinion

Runflats vs Non-Runflats – Are There Any Winners?

Last Friday I was on the receiving end of a tire-shredding Chicago pothole for the second time in two months. The first happened as...

by Gabriel Bridger August 28, 2016August 28, 2016

Opinion

Old BMW vs New BMW – Bob Lutz Weighs In

The debate rages on. Has BMW forsaken its core competency for profits? Bob Lutz seems to think so (via R&T). Most BMW buyers today...

by Gabriel Bridger July 26, 2016

Opinion

What Does Brexit Mean for BMW?

The brexit votes have been tallied and the UK is officially leaving the EU. The implication are enormous throughout the world but at BF...

by Gabriel Bridger June 24, 2016

Opinion Technology

The Manual Transmission Isn’t Dead. It’s Just Getting Started.

For years we’ve heard about the manual transmission slowly dwindling away into the ether of automotive history. That narrative seems every time you walk...

by Gabriel Bridger June 23, 2016

BMW Competitors Opinion

A Look at the Competition – All the Rest

This last of three posts about the competition is really a grab bag of near BMW competitors (like Lexus and Jaguar) and those that...

by Matt Richter June 3, 2016June 6, 2016

BMW Competitors Opinion

A Look at the Competition – Mercedes Benz

The last article was about General Motors products. This article focuses on a more traditional competitor: Mercedes-Benz. I know, I know, this is a...

by Matt Richter May 27, 2016

BMW Competitors Opinion

A Look at the Competition – General Motors

I get the wonderful privilege of going to the annual Western Automotive Journalists’ Media Days. This is an event where many manufacturers allow us...

by Matt Richter May 26, 2016May 27, 2016

//M2 Opinion Reviews

BF Review: The BMW M2 DCT vs Manual

We’ve reviewed the M2 and we’ve taken a very very deep time technical dive into it’s design and engineering. Now we’re going to tell...

by Gabriel Bridger March 14, 2016March 29, 2016

BMW Classic E10 2002 Opinion

Why BMW’s 100th Birthday is Worth Celebrating

There will be plenty of birthday wishes to BMW this week but we wanted something a bit more personal from BF. So with that...

by Gabriel Bridger March 8, 2016March 8, 2016

G01 & G02 7 Series Opinion Technology

BMW to Double Down on Digital

Automotive News caught up with BMW Executive Ian Robertson to chat about BMW’s digital future. Robertson was unusually candid, telling the publication: > “The...

by Gabriel Bridger September 18, 2015September 19, 2015