What can we say, except BMWs are great for racing and we at BF love it! The next round of the Joy campaign features real people as opposed to hired spokespeople or actors; people like you and I that happen to love BMWs. What “Joy ” is may be a bit hard to explain but get yourself out on the track and you will be full of it! I hope you enjoy this well put together video as much as I did (love both Lime Rock and WGI).