After the controversial “Joy ” campaign BMW is subtly returning to one of the most famous taglines in the Automotive industry. Yes “The Ultimate Driving Machine ” is making a return in the latest BMW 5 Series ad. The ad itself (created by Grey) doesn ‘t feature anything particular interesting (a jet refueling a cup of coffee in mid-air thanks to CG isn ‘t our idea of playing to BMW ‘s strengths) but we are glad to see the change.