BMW has released a new film about the F30 3 Series. But instead of the typical marketing speak this video is simply the designers of the car talking about the ideas behind it all.

It ‘s particularly interesting as the new F30 has one of the more aggressively modern front facias of any recent BMW. There ‘s also discussion about the interior “layering ” that the F30 has. Also be sure to take note of the E30 interior sketch on screen as their discussing the F30. It ‘s a fascinating comparison.