November 2012

Sales/Marketing

BMW To Unleash End Of Year Deals Early

The Germans are fighting on US soil. Fighting for sales that is. Both Mercedes Benz and BMW are vying for every possible sale to be number one. Last year BMW took the crown at the top of the hill and hopes to stay the number one luxury brand in the US. Mercedes has pushed hard all year with leasing deals and cash incentives to move cars off the showroom floor.

by Michael
EfficientDynamics F01 7 Series F10 5 Series F15 X5 F25 X3 F30 3 Series F31 Touring

BMWNA To Attack the US Market with Six Diesel Models

Thanks to someone with an itchy posting finger at vwvortex we not only have further confirmation of BMWNA\'s diesel plans but a full outline of the models to expect. To recap we\'ve heard from a number of sources over the past year that BMW of North America plans to bring two new diesel engines to the US market. The plan is to focus more on efficiency and less on power as the 335d and X5 35d did with it\'s barn-burning diesel. But what we didn\'t know was the exact model mix BMW intended these engines for.

by Gabriel Bridger
//M3 BF Feature Motorsport Video

BMW M3 GT: Riding Shotgun

Previously, when I heard the phrase \"riding shotgun\" it conjured up images in my mind of years gone by, a group of friends all fighting for the privilege of the front seat in a worn out 325e, or Volvo wagon. That\'s all changed. I experienced the ultimate in riding shotgun and it has forever changed me.

by Michael
//M Models //M5 Reviews

BimmerFile Review: The 2013 BMW M5 Manual

We\'ve done track time in both the DCT and manual previously so with this week-long test we wanted to throw the real world at the M5. Commuting, child-seats (Recaros of course) and even a road trip thrown in for good measure. Can the new M5 and its six speed manual handle it all?

by Gabriel Bridger
M Performance Line Vision

BMW M Performance Steering Wheel in Action

Perhaps the most coveted single accessory (beyond that M3 exhaust of course), the M Performance Steering wheel has long been one of our favorite all time BMW accessories. With a full digital display, flat bottom and covered in alcantara head to toe, it\'s both striking and functional. In this video BMW race driver Tim Schrick takes a turn through the various settings for both the road and track.

by Gabriel Bridger
//M Diesels //M Models Reviews

BimmerFile Review: BMW M550d xDrive

In the 1980’s BMW offered some of their first diesels to US consumers. To say they were not well received is an understatement. To some, diesels still remain dirty, noisy, less refined and offer little in terms of driving fun. However, this is partly based on their living in the past.

by Michael