The front wheel drive BMW is coming and coming quickly. We expect them to hit showrooms next year in front wheel drive configurtation first followed by all wheel drive and a handful of engine options.

But what do we really think of this? It is just BMW chasing profits? We think it’s more about giving customers a car that works for them in terms of size, effeciency and price. If that’s chasing profits so be it. We see it as BMW trying to skate to where the puck is going (and increasingly is) when it comes to the marketplace.

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Image source: Autocar