The poor Z4. Ok maybe that’s unfair. Lets start with the good news. As a whole sales of BMW brand vehicles increased 6.9 percent in April for a total of 26,952 compared to 25,202 vehicles sold in April, 2014.
“A good April result with a BMW sales record is the perfect set-up going into what are typically the even stronger sales months of May and June. All of us at BMW are excited about this season because starting right now, in May, we are celebrating 40 years of an icon, the BMW 3 Series, the most successful BMW of all-time and the world standard in its segment.”
– Ludwig Willisch, President and CEO, BMW of North America
In April, notable vehicle sales included the BMW 3 / 4 Series which increased 5.9 percent to 10,374 vehicles and the BMW 2 Series which increased 38.8 percent to 1,009 vehicles. The BMW X5 has increased 12.0 percent year-to-date with 15,846 sold compared to the first four months of 2014.
But back to that Z4. 87 units in a month is low for no doubt about it. Clearly we’re seeing the sports car market weakening as BMW has forewarned.
Other news that might raise an eye-brow is the continued mediocre sales of the i3. While it was never meant to sell in huge volumes, it only eclipsed the much more expensive 6 Series by around a 100 units.
BMW Pre-Owned Vehicles
In April, BMW Certified Pre-Owned sold 10,457 vehicles, up 34.3 percent over April 2014, with a year-to-date gain of 26.5 percent to 37,965 vehicles sold over the same period in 2014. Total BMW Pre-Owned sales continue to be challenged by low availability with 15,979 vehicles sold in April 2015, a 1.6 percent decrease from April 2014. The Total BMW Pre-Owned cars sold for the first four months were 60,656, a 6.2 percent decrease from the same period in 2014.