BMW USA continued its 2015 sales growth with a 2% increase in August year on year sales for an August record number of 27,755 BMW-badged units sold. This is a slight increase (542 units) over last year’s August (also a record). But the news is more mixed when considering all US light vehicle sales numbers. Yes, the 2% increase looks very good when compared to the total industrial performance of -0.6%, but the main two German rivals, Audi and Mercedes-Benz, both performed better, at 9.9% and 5.8% growth respectively. Lexus only posted a slightly better than BMW 2.1% August improvement, but year-to-date sales show that barring something unexpected, Lexus will overtake BMW in US sales in the next month or so. Overall, BMW NA had a good month, but not a great month.
Official Release: Sales of BMW brand vehicles increased 2.0 percent in August for a total of 27,755 – a new August record – compared to 27,213 vehicles sold in August, 2014. Year-to-date, BMW brand sales are 223,348 vehicles, a 5.9 percent increase from the same period last year.
“Even without Labor Day weekend as part of the month, the solid August results for both BMW and MINI continue to prove the strength of consumer demand and underscore the momentum BMW Group has shown throughout this year,” said Ludwig Willisch, President and CEO, BMW of North America. “With the launch of the all-new BMW 7 Series getting underway and the new BMW X1 also on the horizon, I’m expecting a strong finish in the remaining four months of 2015.”
In August, notable vehicle sales included the BMW 2 Series which increased 55.9 percent to 1,024 vehicles, the BMW X3 which increased 5.1 percent to 2,127 vehicles and the BMW X4 which increased 31.3 percent to 453 vehicles.