Despite a world full of uncertainty BMW managed a ninth consecutive record year in 2019, with a total of 2,520,307 (+1.2%) BMW, MINI and Rolls-Royce vehicles delivered worldwide. The BMW, Rolls-Royce and BMW Motorrad brands also posted new all-time highs for 2019. The company confirmed its position as the world’s leading premium car company for the 16th consecutive year.
“Thanks to our major model offensive, we were once again able to increase our sales in 2019 and achieve another new all-time high,” underlined Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “This confirms our strategic approach, the “Power of Choice”, which allows our customers to choose the optimal drive train for their preferred model. In this way, we are able to meet our customers’ individual mobility needs worldwide,” added Nota.
Optimism for 2020: Targeting continued growth
The BMW Group expects to grow sales in the year 2020 through its model offensive. “I am confident we will be able to maintain our successful course and sustain our profitable growth. We are targeting a slight sales increase overall for the BMW Group in 2020,” said Pieter Nota.
Growth for BMW X vehicles and luxury segment
The BMW brand reported a new all-time high last year, with a total of 2,168,516 (+2.0%) vehicle deliveries worldwide. The new and revised BMW X models made a significant contribution to this positive development, with sales rising 21.0% to 958,732 vehicles. Thanks to the new BMW 8 Series, the new BMW 7 Series and the all-new BMW X7, sales in the luxury segment saw a significant year-on-year increase of 66.0% (105,331 vehicles) for the full year. The BMW Group plans to double sales in the luxury class between 2018 and 2020.
Electrified models in every vehicle segment
As an e-mobility pioneer, the BMW Group has already delivered half a million electrified vehicles to customers worldwide. A total of 145,815 electrified BMW and MINI vehicles were sold worldwide in 2019 – an increase of 2.2% over the previous year. The BMW i brand continued its positive sales trend last year with the BMW i3 and the BMW i8 (42,073 units, +12.1%). Sales of the MINI Cooper S E Countryman ALL4* plug-in hybrid were up 28.1% in 2019. The introduction of the new BMW 330e, the BMW X5 xDrive45e, the BMW X3 plug-in hybrid* and the pure-electric MINI Electric* brings the total number of electrified vehicles in the BMW Group line-up to 12.
The BMW Group plans to expand its range of electrified vehicles to 25 models by 2023 – more than half of them fully electric. A quarter of the BMW Group vehicles sold in Europe are expected to be electrified by 2021; a third by 2025 and half by 2030.
2019 best year ever for BMW M GmbH
With sales growth of 32.2% (135,826 deliveries), 2019 was also the most successful year in the almost fifty-year history of BMW M GmbH. More emotional M high-performance models were introduced last year than ever before: In addition to the BMW X models X3 M, X4 M, X5 M and X6 M, the M2 CS* and luxury sports cars M8 Coupé, M8 Convertible and M8 Gran Coupé also made their debuts.
MINI John Cooper Works models popular with customers; strong interest in MINI ELECTRIC
Focusing on profitable sales growth in a highly competitive segment, worldwide MINI brand deliveries totalled 346,639 units last year (-4.1% year-on-year). John Cooper Works models were once again especially popular in 2019, as well as the MINI Cooper S E Countryman ALL4* plug-in hybrid, with a total of 16,932 delivered to customers. The fully-electric MINI ELECTRIC* joined the MINI line-up in late 2019. More than 90,000 prospective customers have registered so far – reflecting the strong interest in this pure-electric vehicle.