The BMW M3 and M4 Configurator is Live on BMWUSA

The BMW M3 and M4 configurator is live and ready for you to waste some hours on. While pricing and options have been available for awhile, this is the first time we’re all able to play with the various combinations and model flavors available.
Some early insights and opinions:
In general we can’t help but wonder if BMW has missed a chance to re-brand the standard manual transmission/RWD M3 and M4 given that they are the more direct link to the past. For the uninitiated they’re just the standard M3 and M4 but in reality they represent a more visceral experience that is very rare in today’s automotive world.