BMWNA saw dramatically increased demand the first three months of 2021. In total BMWNA sales are up 20.1% for Q1 0f 2021 with 71,433 vehicles sold in total. While COVID impact the final few weeks of March 2020 that still compares very favorably to 2020 which only saw 59,455 vehicles sold in the same period.


Clear winners were the crossovers massive growth in X3 and X5 models. Despite the controversial grille, the new 4 Series also a huge increase in demand with a 117.8% increase over 2020. Also proving popular is the new MINI based 2 Series sedan. What’s particularly interesting is that those numbers don’t appear to be canabalizing 3 Series sales as much as feared with the latter only down 11.2% for the year.

Granted the the COVID shut down in the last few weeks of March 2020 likely have impacted all numbers and have served to put 2021 sales figures in a slightly better light. But there’s no denying that dealers are seeing a sense of enthuasim thus far for the year.

BMW Pre-Owned Vehicles

  • BMW Certified Pre-Owned sales totaled 2 8,152 vehicles during the first quarter of 2021, an increase of 2.2% from the same quarter a year ago. 
  • Total BMW Pre-Owned sales were 51,874 vehicles during the first quarter of 2021, a decrease of 2.0% from the same quarter a year ago.